Alabama Power Company · 14 hours ago
Marketing Data Analyst
Birmingham, AL
Full-time
Onsite
Entry, Mid LevelAlabama Power Company is seeking a skilled and motivated Marketing Data Analyst to join their Customer Analytics team. The role involves creating data visualizations, analyzing datasets, and generating reports to support strategic decision-making across Customer Solutions & Business Development.
RetailEnergyIndustrialLogisticsElectrical Distribution
Responsibilities
Develop and maintain data visualizations using tools such as PowerBI or Databricks to communicate insights and trends effectively
Analyze large datasets to identify patterns, trends, and insights that drive business decisions
Perform data queries using SQL to extract and manipulate data from various sources
Generate comprehensive reports and dashboards to support internal stakeholders in decision-making processes
Collaborate with cross-functional teams to understand data needs and deliver solutions that meet business objectives
Apply critical thinking and problem-solving skills to address data-related challenges and provide actionable recommendations
Ensure data accuracy and integrity through data cleaning, preparation, and transformation processes
This role focuses on data preparation, visualization, and reporting, while supporting advanced analytics initiatives led by the Data Science team
Continuously learn and apply new data analysis techniques and tools to enhance team capabilities
Qualification
Required
Bachelor's or advanced degree in Data Science, Statistics, Computer Science, Information Systems, or a related field
Previous experience in a data analysis role, preferably within a customer analytics or similar environment
Experience with data visualization tools (PowerBI, Tableau, Databricks, etc)
Strong Excel skills for data analysis and reporting
Experience with SQL for data querying and manipulation
Excellent communication skills, with the ability to explain technical concepts to non-technical audiences
Experience in data cleaning and transformation processes
Critical thinking and problem-solving abilities
Strong attention to detail and a commitment to data accuracy
Ability to work collaboratively in a team environment
A mindset focused on continuous learning and improvement
Preferred
Experience with statistical programming languages such as Python, PySpark, R
Familiarity with data platforms such as Databricks or Azure
Benefits
Competitive base salary
Annual incentive awards for eligible employees
Health, welfare and retirement benefits designed to support physical, financial, and emotional/social well-being
Incentive program
Company
Alabama Power Company
Alabama Power provides the valuable combination of It is a sub-organization of Southern Company.
Founded in 1906
5001-10000 employees
Funding
Current Stage
Late StageLeadership Team
Jeff Peoples
Chairman, President and Chief Executive Officer
Moses Feagin
Executive Vice President, CFO and Treasurer
Recent News
Morningstar.com
2025-11-04
Company data provided by crunchbase