Spring Health · 4 hours ago
Senior B2B Marketing Manager, New Venture
New York (Hybrid)
Full-time
Hybrid
Mid, Senior Level
$122K/yr - $154K/yr
5+ years expSpring Health is on a mission to revolutionize mental healthcare by removing barriers to access. They are seeking a Senior B2B Marketing Manager to develop and implement a go-to-market strategy for a new AI product, focusing on establishing positioning, messaging, and early demand generation.
Artificial Intelligence (AI)HealthcareWellnessHealth CareMental HealthmHealth
Responsibilities
Define our initial go-to-market strategy for a new AI product
Establish positioning, messaging, and category narrative from scratch
Lead early product launches and customer-facing storytelling
Design and run early demand experiments to find what works
Partner closely with sales on enablement, feedback loops, and early deals
Work with product and design to shape onboarding and first impressions
Turn early customer learnings into sharper messaging and GTM focus
Generate and influence high-quality demo, pilot, and sales conversations with our ICP, focusing on signal and conversion quality over raw volume
Develop and validate messaging that clearly explains the New Venture's value, differentiation, and role within an existing benefits stack, and measurably improves conversion across website, outbound, and sales materials
Design and run experiments, turn buyer and customer insight into action, and partner cross-functionally to create repeatable GTM foundations for growth
Qualification
Required
5-7+ years of B2B marketing experience, with 0→1 or early-stage products
Experience bringing new products or brands to market
Strong ability to simplify complex or technical products (AI experience a plus, not required)
Comfortable operating with limited data, evolving strategy, and high ownership
Hands-on operator who can execute while setting direction
Strong cross-functional collaborator with product, design, and sales
Preferred
Experience marketing AI, data, or technical B2B products
Background in early-stage startups or venture-backed companies
Experience shaping early ICP definition and GTM motion
Benefits
Health, Dental, Vision benefits start on your first day at Spring.
Employer sponsored 401(k) match of up to 2% for retirement planning
A yearly allotment of no cost visits to the Spring Health network of therapists, coaches, and medication management providers for you and your dependents.
We offer competitive paid time off policies including vacation, sick leave and company holidays.
At 6 months tenure with Spring, we offer parental leave of 18 weeks for birthing parents and 16 weeks for non-birthing parents.
Access to Noom, a weight management program—based in psychology, that’s tailored to your unique needs and goals.
Access to fertility care support through Carrot, in addition to $4,000 reimbursement for related fertility expenses.
Access to Wellhub, which connects employees to the best options for fitness, mindfulness, nutrition, and sleep in one subscription
Access to BrightHorizons, which provides sponsored child care, back-up care, and elder care
Up to $1,000 Professional Development Reimbursement a year.
$200 per year donation matching to support your favorite causes.
Company
Spring Health
Spring Health provides mental health solution for employers and health plans.
1001-5000 employees
Funding
Current Stage
Late StageTotal Funding
$466.5MKey Investors
Generation Investment ManagementKinnevikTiger Global Management
2024-07-31Series E· $100M
2023-04-12Series D· $71M
2021-09-16Series C· $190M
Leadership Team
April Koh
Co-Founder & CEO
Adam Chekroud
Co-Founder, President
Recent News
MedCity News
2026-02-08
2026-02-03
Company data provided by crunchbase