Nutrafol Ā· 18 hours ago
Sr. Director Retail Education & Events
New York, NY
Full-time
Hybrid
Director/Executive
$180K/yr - $200K/yr
8+ years expNutrafol is a pioneering company in hair wellness, dedicated to helping people achieve their best selves through clinically tested hair growth products. The Sr. Director, Retail Education & Events will lead the development of national retail programs and create a comprehensive education strategy to drive brand growth and enhance consumer experiences.
BiotechnologyConsumer GoodsHealthcareWellnessHealth CareNutraceutical
Responsibilities
Design & facilitate brand education materials, with an emphasis on elevating consumer experiences and building brand loyalty
Integrate education initiatives across various channels, including in-person workshops, digital platforms, and social media, to create a consistent learning experience that supports a seamless consumer journey
Develop education and event strategies to improve all Retail initiatives, anticipating the needs of the business and the impact on cross functional team timelines
Oversee and facilitate sourcing and execution of TOA's and event collaterals
Budget management and financial tracking of all events and education spend
Serve as Retail education voice through partnerships with Sales, Marketing, and internal Education players on key launches and initiatives to define product positioning and selling strategies
Communicate market activity and competitive intelligence through an active engagement process with VP of Retail and Director, Retail Sales, Education and key opinion leaders to determine customer needs and territory growth opportunities
Stay current on beauty industry education trends and activations, constantly thinking outside the box for education and sales development, events, etc
Build innovative training materials and resources, such as manuals, virtual courses, that are clear, concise, and visually appealing to drive growth across the hair and wellness category
Experienced facilitator with the ability to execute engaging virtual and live format seminars that focus on Nutrafol's brand story, product knowledge, sales and service techniques, omni-education activations, and competitive insights and trends
Develop and deliver brand and product knowledge onboarding content to field team employees, including in-store education and sales development, providing constructive feedback when needed
40%+ of time will be spent in store with the field team. Could vary based on the needs of the business
Develop the Nutrafol Field Team to be leaders in education and sales through training, sales development and by creating growth opportunities to establish Nutrafol as the hair thinning authority
Lead monthly Field Sales & Education training calls for product launches, events, team questions, etc
Support Regional Managers in building elevated training and sales opportunities
Ensure the Sales team is consistently informed and aligned with all Education and Event programs and objectives by regularly attending monthly meetings and with in store ongoing training / development
Conduct regular (monthly or bi-monthly) meetings with the Retail Sales Team and evaluate their performance
Responsible for the management of programs that contribute to the overall budget of the Retail Sales department; including expense planning, reconciliation of departmental expenses, and involvement in future budget planning
Evaluate and improve current Retail education and scale for growth and new market launches
Work closely with Sales and Marketing teams to ensure universal messaging
Provide coaching and strategic direction to Regional Managers and Sales and Education Executives, serving as a mentor and role-model to field team members
Create and analyze data related to education initiatives and make recommendations to optimize ROI
Champion a culture of confidence and inclusion within the education team and across the brand
Ensure the Nutrafol brand standards are upheld by all Retail Sales Field Team employees
Qualification
Required
Minimum of 8+ years of experience in retail education preferably with a hair or wellness brand
Experience creating educational content for a retail brand within Ulta or Sephora is a requirement for this role; must be able to demonstrate deep knowledge of retail education, best practices in adult learning and facilitation, emerging trends, and immersed in the evolving beauty, hair, and wellness landscape
Clear understanding of the critical path from development to execution, especially with tracking spend, collateral development, multi-tasking, education/marketing, etc
Content Creation experience, ability to produce engaging, high-quality internal and consumer facing education and event programs
Leads, mentors and inspires cross-functional teams, both in-person and remote, fostering a culture of collaboration, development, and high performance
Strategic thinking approach; ability to translate data and insights into actionable education and event strategies that drive business growth and team development
Must possess strong commercial instincts paired with organizational and time management skills
Possess excellent communication, facilitation, presentation, and people skills
Strong computer skills, including MS Excel/Word/Power Point
Willingness to travel as needed, up to 50% across the US
Flexible and adaptable with the ability to embrace change and quickly pivot when needed
Creative mindset with the ability to conceptualize new and modern ways to drive education
Benefits
Fully remote work experience
Comprehensive medical, dental, and vision package, including FSA program
401K with employer match
Quarterly Bonus Program
Flexible PTO
Two company-wide wellness breaks every day
Free lunch on us every Tuesday and Thursday via Seamless/Grubhub
Monthly wellness stipend
Monthly internet stipend
Monthly cell phone stipend
Annual learning & development stipend
Wellness Program, including virtual Wellness Sessions & No-Meeting Wednesdays
Free meditation app membership (Headspace)
Free Nutrafol subscription
Pet insurance discounts and benefits
Company
Nutrafol
Nutrafol is a nutraceutical manufacturer that formulates natural, drug-free products to improve hair health.
201-500 employees
Funding
Current Stage
Growth StageTotal Funding
$35MKey Investors
L CattertonUnilever Ventures
2019-04-02Series BĀ· $35M
2017-05-09Series A
Leadership Team
Giorgos Tsetis C.E.
Co-Founder, CEO
Sophia Kogan, MD
Co-Founder and Chief Medical Advisor
Recent News
Company data provided by crunchbase