SoFi · 19 hours ago
Social Creator, Educational Content
CA - San Francisco
Full-time
Onsite
Mid Level
3+ years expSoFi is a next-generation financial services company focused on personal finance. They are seeking an inventive Social Creator to develop engaging educational content across social platforms, transforming existing materials into captivating formats while building trust and deepening audience engagement.
LendingFinanceFinTechPaymentsCreditCredit CardsFinancial ServicesWealth Management
Responsibilities
Concept and produce social content — including video, graphics, carousels, and post copy — inspired by SoFi’s educational articles, newsletters, podcasts, and videos
Translate complex financial topics into clear, engaging, platform-native storytelling without sacrificing accuracy or nuance
Collaborate with editors, designers, and strategists, while maintaining clear creative ownership and accountability for final output
Research unfamiliar financial topics and quickly build working expertise
Apply objectivity, accuracy, and audience empathy when framing educational content for social platforms
Partner with Social and Community teams to implement a social strategy focused on amplifying SoFi’s educational content
Adapt content for platform-specific best practices across Instagram, TikTok, X, LinkedIn, YouTube, and Reddit, while maintaining a consistent educational voice
Monitor social channels for audience feedback and questions as well as trends related to financial education and incorporate to inform future work
Qualification
Required
3+ years of experience owning social content creation end to end, ideally for a brand, media company, or content-driven organization
A strong portfolio demonstrating short-form video, on-screen text/graphics, and copywriting across platforms
A clear journalistic instinct: curiosity, rigor, objectivity, and the ability to explain complex topics simply
Comfort being on camera and serving as a recognizable voice for educational content
Deep familiarity with Instagram, TikTok, X, LinkedIn, and their performance metrics
A data-informed mindset with experience iterating based on results
Strong organizational skills and the ability to manage multiple projects in a fast-paced environment
Preferred
Experience creating or promoting educational, financial, or fintech content
Familiarity with organic and paid social channels and the different strategies that drive engagement and conversion
Familiarity with newsletter growth strategies and audience conversion funnels
Experience working in regulated industries or with compliance-reviewed content
Proficiency with social publishing, analytics, and project-management tools
Company
SoFi
SoFi is a finance company that offers a range of lending and wealth management services.
1001-5000 employees
Funding
Current Stage
Public CompanyTotal Funding
$12.25BKey Investors
Fortress Investment GroupPGIMQatar Investment Authority
2025-12-04Post Ipo Equity· $1.5B
2025-07-29Post Ipo Equity· $1.5B
2025-04-17Post Ipo Debt· $3.2B
Leadership Team
Anthony Noto
CEO
Jeremy Rishel
Chief Technology Officer
Recent News
2026-02-12
2026-02-10
Company data provided by crunchbase