National Life Group · 17 hours ago
Digital Media Producer
Addison, TX
Full-time
Hybrid
Mid, Senior Level
$61K/yr - $89K/yr
3+ years expNational Life Group is one of America’s fastest-growing insurance companies, aiming to provide families with stability and peace of mind. The Digital Media Producer is responsible for creating, editing, and publishing dynamic content across various digital platforms to enhance engagement and support corporate visibility.
HealthcareProperty & Casualty InsuranceHealth InsuranceHealth CareInsuranceLife Insurance
No H1B
Responsibilities
Create and produce high-quality, on-brand written content for corporate, executive, and agent social channels, including posts, articles, Reels, videos, graphics, and short-form storytelling designed to drive engagement and awareness
Develop and adapt copy and creative assets for web pages, landing pages, email campaigns, presentations, display advertising, and content marketing, ensuring accuracy, SEO optimization, and consistent alignment with NLG’s brand voice and messaging standards across all digital platforms
Collaborate closely with cross-functional partners including the Digital Content & Insights Lead, Creative Services, and Compliance to translate strategy into timely, compelling, and compliant creative output, partnering with designers, motion artists, and video editors to define the visuals that best support written storytelling
Manage end-to-end content production, from concepting and scripting to editing and publishing, coordinating with designers, photographers, videographers, and other creative professionals as needed. Act as a systems thinker and hands-on executor, comfortable working within content delivery platforms such as Sprout, Salesforce Marketing Cloud, and Mailchimp, as well as CMS platforms including Sitecore, WordPress, and Adobe Experience Manager (AEM) to update, publish, and maintain digital assets
Operate with speed, precision, and accountability, consistently meeting deadlines and maintaining exceptional attention to detail while managing multiple projects simultaneously
Contribute as a high-energy, collaborative team player, communicating proactively with colleagues, sharing ideas, and supporting a positive, solutions-oriented creative culture, while staying attuned to cultural, digital, and social trends that inform best-in-class content and messaging for NLG, including monitoring social media accounts and engaging with users when appropriate
Qualification
Required
3–5 years experience producing digital content, writing for marketing, advertising, public relations or general or communications with a demonstrated record of creating engaging content for web and social platforms
Bachelor's degree in Marketing, Communications, Digital Media, or a related field; an equivalent combination of education and relevant experience may be considered
Proven ability to write clear, compelling, and on-brand content across multiple formats and channels, including long-form editorial, short-form copy, and social-first storytelling, tailored to both traditional and digital-first audiences
Exceptional proofreading and editing skills, with a strong command of grammar, tone, and style, and the ability to ensure every piece of content aligns with NLG's brand voice and compliance standards
A keen eye for visual composition and storytelling, with the ability to collaborate closely with designers and multimedia professionals to pair copy with impactful visuals
Demonstrated success creating content for and managing posts within social platforms (LinkedIn, Facebook, Instagram, YouTube) and using publishing tools such as Sprout or Hearsay Systems
Working knowledge of SEO principles, metadata, and keyword best practices to optimize visibility and engagement
Comfortable working in content delivery and CMS platforms, including Salesforce Marketing Cloud, Mailchimp, Sitecore, WordPress, and Adobe Experience Manager (AEM), with the ability to make updates and edits to existing assets
Some professional experience using AI-assisted writing, creative, or automation tools (e.g., ChatGPT, Jasper, Salesforce Einstein, HubSpot AI, or similar) to enhance efficiency, idea generation, and content optimization
Strong organizational and time management skills, with the ability to manage multiple assignments simultaneously, meet deadlines, and maintain accuracy under pressure
Proactive and self-motivated, with a strong sense of ownership and accountability in driving projects to completion
Excellent communication and collaboration skills, with a team-oriented approach and the ability to work effectively across marketing, creative, and compliance teams
Preferred
5+ years of professional writing and digital content experience, ideally within financial services, professional services, or another regulated industry
Demonstrated experience producing content for executive and brand social media accounts, including thought leadership, storytelling, and campaign-driven posts
Familiarity with digital marketing performance metrics, including engagement, reach, and conversion data, with the ability to translate insights into creative improvements
Knowledge of multimedia content development, including collaboration with Creative Services on graphics, motion, and video elements
Experience writing SEO-friendly and conversion-oriented content that aligns with brand voice, campaign objectives, and accessibility standards
Proficiency in Google Analytics 4 (GA4), Google Tag Manager (GTM), or other analytics tools for content performance tracking
Professional experience using AI-assisted writing tools (e.g., Copilot, ChatGPT, etc.) and understanding of how to leverage them responsibly and ethically for efficiency and idea generation
Highly organized and self-motivated, with the ability to work both independently and collaboratively in a fast-paced, deadline-driven environment
Demonstrates a solutions-oriented, high-energy mindset, curiosity for emerging digital trends, and commitment to continuous improvement in content quality and delivery
Benefits
A full range of medical, financial, and/or other benefits (including 401(k) eligibility and various paid time off benefits, such as vacation, sick time, and parental leave)
Paid volunteer time for our employees
Company
National Life Group
National Life Group offers life insurance, and annuity products to help individuals, families and businesses pursue financial needs.
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
M
Mehran Assadi
Chairman, CEO & President
Recent News
2025-11-26
Company data provided by crunchbase