National Life Group · 1 day ago
Web & Digital Experience Strategist
Addison, TX
Full-time
Hybrid
Mid, Senior Level
$90K/yr - $132K/yr
7+ years expNational Life Group is one of America’s fastest-growing insurance companies, dedicated to providing families with stability. The Web & Digital Experience Strategist will optimize content for the digital ecosystem, ensuring a seamless user experience while managing the CMS environment and driving SEO strategies.
HealthcareProperty & Casualty InsuranceHealth InsuranceHealth CareInsuranceLife Insurance
No H1B
Responsibilities
Lead website execution, governance, and optimization: Support the direction, design, and performance evolution of NLG’s corporate website and related digital properties, including the corporate website, WordPress microsites, and agent and customer portals. Ensure the sites reflect brand standards, supports lead generation and agent enablement, and delivers a seamless, compliant user experience across devices
Own and evolve the CMS ecosystem : Serve as the marketing lead and subject matter expert for Sitecore, WordPress, and Adobe Experience Manager (AEM). Partner with IT and Business Architecture on defining requirements for functionality enhancements and platform modernization to ensure scalability, usability, personalization and AI integration
Oversee day-to-day web operations and governance: Act as NLG’s webmaster, managing the intake, prioritization, and execution of web requests across the enterprise. Coordinate cross-functional work with Compliance, Creative Services, and other business units to ensure timely, accurate, and consistent updates that meet accessibility, SEO, and disclosure standards
Lead user journey design and experience optimization: Map and document end-to-end user journeys for key personas (prospects, policyholders, advisors, etc.) to align navigation, CTAs, and site architecture with business goals and compliance standards. Collaborate with UX and design partners to improve usability, page flow, and conversion funnels across NLG’s digital experience
Drive SEO strategy and execution: Serve as NLG’s enterprise SEO owner, responsible for both technical and content optimization. Conduct and maintain keyword research, manage SEM Rush, and work with the Digital Content & Insights Lead to implement keyword strategies across digital marketing channels. Monitor SEO health and search visibility, providing insights and recommendations to drive growth
Own marketing web analytics and performance measurement: Manage Google Analytics 4 (GA4), Google Tag Manager (GTM), and related tracking systems to monitor site traffic, behavior, and conversion. Build and maintain reporting dashboards, conduct A/B testing, and translate insights into actionable improvements that enhance user engagement and digital ROI
Manage and mentor the digital production assistant: Oversee the Digital Production Assistant, guiding workload prioritization, execution, and professional development. Ensure Digital Production Assistant delivers high-quality, compliant digital outputs that meet business objectives
Advance form management and digital integrations: Oversee and optimize lead generation and inquiry forms across web properties, ensuring they are secure, functional, and integrated with Salesforce and Marketing Cloud for accurate data capture and automation. Partner with IT to define technical specifications for new functionality and ensure reliable data flow across systems
Qualification
Required
7+ years experience in web management, digital experience, or digital strategy
Bachelor's degree in Marketing, Web Development, Computer Science, Digital Marketing or a related field; equivalent combination of education and relevant experience may be considered
Advanced proficiency with content management systems (CMS)--such as Sitecore, WordPress, and Adobe Experience Manager--with the ability to manage templates, metadata, and content workflows
Strong knowledge of SEO and web analytics, including hands-on experience with Google Analytics 4 (GA4), Google Tag Manager (GTM), Google Search Console, and SEM Rush (or equivalent)
Demonstrated ability to analyze digital performance, build dashboards, and translate data into actionable insights that improve engagement, conversion, and site performance
Proficiency in UX analytics and CRO tools such as Hotjar, Crazy Egg, or equivalent for heat mapping, A/B testing, and journey optimization
Familiarity with accessibility and privacy standards, including WCAG, GDPR, CCPA, and cookie consent management
Exposure to AI-driven search, personalization, and digital experience technologies, with a curiosity to innovate and modernize
Working knowledge of Adobe Experience Manager (AEM), Adobe Creative Cloud, and related digital asset management tools
Working knowledge of HTML/CSS
Understanding of UX principles, responsive design, and accessibility best practices (WCAG)
Excellent organizational, communication, and stakeholder management skills with the ability to balance multiple priorities in a fast-paced environment
Preferred
10+ years of experience in digital strategy, web experience management, or digital marketing, with direct responsibility for large-scale website operations, modernization, or replatforming projects
Prefer experience within a regulated or complex multi-site environment (financial services, insurance, or professional services)
Demonstrated success leading CMS replatforming or digital transformation initiatives, such as migration from Sitecore to Adobe Experience Manager (AEM) or equivalent enterprise CMS
Advanced UX/UI sensibility, with a portfolio demonstrating hands-on experience designing and optimizing user journeys, landing pages, and interactive web elements
Expert-level technical proficiency in HTML5, CSS3, and JavaScript, with the ability to troubleshoot, test, and maintain responsive, accessible pages
Strong SEO and AI search optimization expertise, including experience adapting sites for AI-driven search visibility, structured data, and answer engine optimization (AEO)
Deep knowledge of accessibility standards (WCAG) and experience implementing compliant, user-friendly digital experiences
Mastery of web analytics tools (e.g., Google Analytics, Adobe Analytics) and A/B testing platforms (e.g., Optimizely, VWO)
Familiarity with B2B or professional services industries, particularly in financial or tax services, with the ability to balance marketing goals and regulatory compliance
Proficiency in project management tools (e.g., Workfront and Jira) and experience working in Agile or hybrid environments
Experience collaborating with IT and business units to define functional requirements, support integrations, and manage site performance
Excellent communication and presentation skills, with the ability to clearly explain data insights, technical issues, and strategy to both technical and non-technical stakeholders
Benefits
Your benefits start day one and are flexible and customizable to your and your family’s specific needs.
401(k) eligibility
Various paid time off benefits, such as vacation, sick time, and parental leave
National Life’s discretionary annual incentive programs
Company
National Life Group
National Life Group offers life insurance, and annuity products to help individuals, families and businesses pursue financial needs.
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
M
Mehran Assadi
Chairman, CEO & President
Recent News
2025-11-26
Company data provided by crunchbase