Apply on Employer Site

Gulfstream Aerospace · 16 hours ago

Salesforce Marketing Automation Senior Specialist

Savannah, GA

Full-time

Onsite

Senior Level

5+ years exp

Gulfstream Aerospace is a leader in aviation, dedicated to empowering its employees and delivering exceptional experiences. The Salesforce Marketing Automation Senior Specialist is responsible for designing, executing, and optimizing automated marketing campaigns using Salesforce Marketing Cloud, ensuring personalized customer journeys and effective multi-channel engagement.

AerospaceManufacturingAutomotiveInformation Technology

No H1B

Responsibilities

Implement automated marking campaigns across email, SMS, and other digital channels using Salesforce Marketing Cloud

Collaborate with cross-functional teams to develop and execute multi-channel campaigns that drive engagement

Build and manage audience segmentation to ensure personalized and targeted communications

Maintain reporting and analytics tools for understanding campaign performance

Maintain data hygiene and ensure compliance with data privacy regulations (e.g., GDPR, CAN-SPAM)

Configure A/B testing strategies to optimize subject lines, content, send times, and CTAs

Support targeted nurturing and scoring initiatives in alignment with sales and customer lifecycle goals

Lead troubleshooting technical issues related to email rendering, deliverability, and integrations

Develop Marketing CRM related business requirements and support implementation of strategic initiatives

Interface with Digital Marketing to support premier end-to-end customer experience

First point of contact for business support and training

Maintains a continuous and open line of communications with all users

Supports privacy and governance processes to ensure outstanding compliance

Perform other duties as assigned

Qualification

Salesforce Marketing CloudHTML/CSSData segmentationAMPscriptSQL queriesMarketing automationCampaign analyticsJavaScriptAPIsMarketing attributionCustomer journey mappingAnalytical skillsCommunication skills

Required

Proficiency in HTML/CSS

AMPscript, JavaScript, or APIs for advanced personalization

Data segmentation, SQL queries, and campaign analytics

Salesforce CRM and Marketing Cloud

Marketing attribution and campaign ROI analysis

Marketing automation

Bachelor's Degree in Marketing, Communications or related field or equivalent combination of education and experience sufficient to successfully perform the essential functions of the job

5 years experience in marketing or sales operations, or a related role interfacing with CRM technologies, to include 2 years of hands-on experience with Salesforce Marketing Cloud, Pardot, or similar platforms

Strong understanding of customer journey mapping, segmentation, email marketing best practices, Salesforce CRM, and data-driven campaign strategies