Generac · 21 hours ago
Digital Selling Program Manager
Pewaukee, WI - USA
Full-time
Onsite
Senior Level
7+ years expGenerac is a leading energy technology company committed to powering a smarter world. The Digital Selling Program Manager shapes and enables a digitally powered selling model that expands access, improves conversion, and strengthens dealer performance by designing smarter processes and driving initiatives from concept to execution.
EnergyIndustrialElectronicsManufacturingElectrical Distribution
Responsibilities
Leads execution of digital selling initiatives within Sales Strategy
Translates strategic priorities into structured programs that drive measurable selling outcomes
Designs and improves end-to-end selling processes
Maps and refines processes spanning consumer engagement, consultation, dealer handoff, and post-sale coordination
Works closely with IT and external vendors to ensure solutions align with selling objectives, process requirements, and real-world workflows
Aligns Marketing, Business/Ops, Dealer Enablement, Analytics, and Technology partners to maintain momentum and clarity
Manages dependencies and execution risks by identifying interdependencies, constraints, and trade-offs; drives resolution and escalation as needed
Enable pilots and learning-based execution by supporting low-cost pilots and prototypes, defining learning objectives, and helping translate results into scale decisions
Supports executive communication and decision-making by preparing clear updates, insights, and recommendations to guide investment and prioritization
Qualification
Required
Bachelor's degree in Business, Marketing, Engineering, Operations, or a related field, or equivalent practical experience
7+ years of experience in program management, process improvement, sales operations, go-to-market strategy, or related roles
Proven experience leading complex, cross-functional initiatives involving Sales, Marketing, Operations, and Technology partners
Demonstrated ability to design and improve end-to-end business or selling processes
Experience working with digital customer journeys, sales enablement, or partner-based selling models
Track record of driving initiatives from concept through execution without direct authority over delivery teams
Experience leading complex, cross-functional initiatives within sales, go-to-market, or commercial strategy
Strong process design, program management, or continuous improvement background
Familiarity with digital selling, customer journeys, or partner-enabled sales models
Ability to collaborate effectively with technology teams without owning technical delivery
Comfort navigating ambiguity and aligning diverse stakeholder priorities
Strong communication, organization, and problem-solving skills
Preferred
Program or project management certifications (e.g., PMP, PgMP, SAFe, Agile, Lean Six Sigma) are preferred but not required
Certification or training in process improvement, digital transformation, or change management is a plus
Company
Generac
Generac is the total energy solutions company powering a smarter world.
5001-10000 employees
Funding
Current Stage
Public CompanyTotal Funding
$300MKey Investors
GRIP ProgramUS Department of Energy
2024-10-21Grant· $50M
2024-07-17Grant· $200M
2023-10-27Grant· $50M
Leadership Team
Aaron Jagdfeld
President & CEO
Anne Hoskins
SVP Policy and Market Development-- Energy Technology
Recent News
Bizjournals.com Feed (2025-11-12 15:43:17)
2026-02-12
Bizjournals.com Feed (2025-11-12 15:43:17)
2026-01-05
Company data provided by crunchbase