RiverSource · 1 day ago
Manager of Marketing Programs - RiverSource
Minneapolis, MN
Full-time
Onsite
Mid, Senior Level
$82K/yr - $112K/yr
5+ years expRiverSource is a diversified financial services leader with over $1.5 trillion in assets under management. They are seeking a Manager of Marketing Programs to plan and implement marketing initiatives that align with company objectives and drive business growth.
Property & Casualty InsuranceInsurance
Responsibilities
Develop and implement strategic marketing plans, programs or initiatives to introduce new products and services as well as increase awareness of current business driven product initiatives
Work with key business partners throughout the organization to develop strategic messaging as well as an understanding of the organizational needs. Maintain awareness of key corporate messaging across the organization to ensure marketing strategies and initiatives reflect the business’s key priorities
Drive measurable program results. Track program participation and results and provide recommendations for improvements, execute approved recommendations quickly. Reports and tracks budget
Plan and implement marketing programs, training & education strategies, and advisor engagement initiatives to drive adoption of our solutions and strengthen relationships with advisors
Manage program execution design delivery to meet quality, schedule, milestone and budget commitments. Manage program expectations, scope, risk and changes. Supports development of strategic plan at the required level of detail which indicates the key dependencies, resources, the time-frame for completion of the program and the key deliverables
Ensure effective program implementation and execution is accountable for sustaining the assigned programs as needed. Accountable for continual tracking and analysis of program performance against the program plan to ensure program success
Support high-level sessions for program plan and schedule development. Ensure the goals, metrics and objectives of the program are understood and agreed upon with the program sponsorship. Work across various teams to coordinate and integrate plans to ensure effective program execution. Assess business needs and propose enhancements to appropriate senior leaders to gain support
Support communication plans and content delivery across channels
Qualification
Required
Bachelors degree or equivalent
5-7 years of relevant experience
Strong project management skills with demonstrated ability to manage multiple priorities and deadlines
Excellent written and verbal communication skills
Proven ability to work with cross-functional teams
Ability to translate complex concepts into easy-to-understand language
Ability to think strategically, coach and influence people at all levels of the organization
Ability to manage multiple projects simultaneously
Preferred
Financial Services experience preferred
Insurance experience preferred
Program management experience preferred
Event planning and coordination experience preferred
Benefits
Vacation time
Sick time
401(k)
Health, dental and life insurances
Company
RiverSource
RiverSource Life Insurance companies* can help clients build a comfortable and secure lifestyle, including a more confident retirement. It is a sub-organization of Ameriprise Financial.
501-1000 employees
Funding
Current Stage
Late StageLeadership Team
Mark Lasswell
Chief Compliance Officer
Recent News
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