ValveMan · 4 hours ago
Lead SEO Manager (Fractional)
United States
Part-time
Remote
Senior Level
5+ years expValveMan is a B2B E-commerce company focused on organic growth through SEO, seeking a Lead SEO Manager to enhance their organic search and shopping visibility. The role involves developing and executing SEO strategies, overseeing content and technical SEO, and driving revenue growth through analytics and reporting.
Manufacturing
No H1B
Hiring Manager
Gilbert Welsford Jr.
Responsibilities
Maintain a living roadmap that evolves continuously: diagnose, prioritize, implement, measure, improve
Identify and execute across technical SEO, information architecture, internal linking, content strategy, link acquisition/digital PR, Organic Shopping, and LLM visibility
Use a prioritization model tied to business impact, with revenue as the primary KPI
Create strategy for new vendors (brands), work directly with vendors for backlinks and the internal team for strategy (examples- brand page optimization, backlinks, digital PR push, internal content/interlinking, etc)
Own measurement and reporting with organic revenue as the north star
Maintain dashboards that track Organic Search and Organic Shopping revenue, conversion rate by landing page type (PLP/PDP/category/content), brand vs non-brand trends, and technical health indicators
Identify leading indicators and track/optimize them
Find top revenue growth drivers and double down on those opportunities
Deliver a monthly CEO readout that answers: what went live, what changed, what moved revenue (and what did not), and what is next with clear rationale and a success/failure metric
Continually monitor, diagnose, prioritize, and validate Core Web Vitals and improvements and prevent regressions
Manage crawl and indexation hygiene: duplication, canonicals, parameter handling, and index bloat
Maintain SEO controls for faceted navigation (critical to our buyer experience)
Own structured data strategy and QA for implementation (product and category systems)
Own redirect and URL governance and maintain an SEO release QA checklist for site changes
Make ValveMan on the forefront of LLM visibility with content, direct product feeds, apps, etc
Build and iterate a plan to improve discovery and shopping visibility inside LLM-driven experiences
Optimize current content for LLM visibility
Strengthen clarity and trust signals via product data, structured data, and authority signals
Run experiments, measure outcomes, and systematize what works
Work with CEO to define success metrics for inbound link efforts (# of links and DA scores monthly)
Personally execute outreach initially to learn our market, messaging, and response patterns
Build and maintain SOPs, quality standards, and scalable workflows
Transition to managing a repeatable system (internal, contractor, or hybrid) with clear output targets and quality control
Identify internal resource or hire externally, onboard with SOP, set goals/expectations/success metrics based off of quantity of links and DA, and oversee/manage resource to assure SOPs are being followed and success metrics are met
Measure link acquisition efforts against outcomes; treat rankings as signals, and revenue as the KPI
Lead, manage, and oversee the content team and content strategy
Optimization on-page and offpage content with the team (two writers; about four human-written pieces per week, currently)
Create topic plans rooted in strategy (demand, intent, and business value)
Build/refine templates and quality standards (technical accuracy, structure, conversion alignment)
Drive optimization of existing content and build internal linking systems that support commercial pages for search engines as well as LLMs
Guide where LLMs can accelerate research, briefing, and optimization without lowering quality
Own our Organic Shopping presence end-to-end
Build and manage systems to maintain feed health, product data quality, and taxonomy strategy
Run Merchant Center diagnostics and ongoing optimization
Partner with dev and content to improve product titles, attributes, specs, and structured data
Measure impact of feed improvements on visibility and revenue
Translate strategy into execution inside Asana: backlog, monthly plan, weekly execution, QA, measurement, retrospective
Own delivery quality end-to-end and coordinate content and dev work to completion
Weekly sync with the CEO for the first few months, then bi-weekly, then monthly thereafter, once the operating system is running smoothly
Asana visibility and async updates throughout
Deliver a dashboard of attributed revenue, wins, losses, and updates on projects (TBD cadence)
Qualification
Required
5+ years of E-Commerce SEO experience with demonstrated revenue impact
Experience with managing a team
Strong technical SEO capability: audits, diagnostics, requirements writing, and QA
Strong proven analytics skillset: GA4, Search Console, and dashboarding
Experience building and executing link strategies, including outreach and quality control
Ability to lead cross-functional execution with high ownership
Excellent communication: clear prioritization, documentation, and CEO-ready updates
US or Canada-based
Preferred
B2B e-commerce SEO experience (repeat accounts, longer cycles, omnichannel dynamics)
Experience with large catalogs and faceted navigation crawl control
Comfort operating in modern LLM discovery environments and experimenting responsibly
Schema strategy beyond basics (Product plus scalable category and structural systems)
Merchant Center and feed optimization experience for Organic Shopping
Company
ValveMan
National Distributor of Industrial Valves
2-10 employees
Funding
Current Stage
Early StageLeadership Team
Gilbert Welsford Jr.
Founder
Company data provided by crunchbase