w3r Consulting · 16 hours ago
Senior Web Analyst
Detroit, MI
Contract
Onsite
Mid, Senior Level
3+ years expw3r Consulting is seeking a Senior Web Analyst to transform quantitative digital data into insights for enhancing digital experiences. The role involves analyzing user behaviors, developing user funnels, and delivering actionable recommendations to improve engagement and conversion.
ConsultingLegalBig DataInformation TechnologyAnalytics
Responsibilities
Gather, analyze, synthesize, and interpret digital analytics data using Adobe Analytics, or other analytics platforms
Develop and maintain user funnels across key digital journeys; analyze drop-off, conversion drivers, behavioral trends, and friction points
Proactively identify insights and emerging patterns that highlight opportunities to improve user experience, increase engagement, or drive conversion
Build clear, intuitive dashboards and reports that communicate insights, trends, and performance against KPIs
Partner with business stakeholders to define success metrics, translate business questions into analytical approaches, and ensure KPIs align with desired outcomes
Support measurement strategy and tagging design, ensuring analytics requirements are considered early in the project lifecycle and implemented correctly during development
Collaborate with UX, product, development, and marketing teams to validate tagging, optimize data quality, and ensure analytics support ongoing optimization efforts
Assist with campaign tracking, test measurement, and performance analysis when needed
Qualification
Required
Digital Behavioral Analysis: Demonstrated experience analyzing user behaviors, identifying trends, and generating insights that influence product or experience decisions
Communication & Storytelling: Proven ability to translate complex data into simple, compelling narratives via dashboards, presentations, and written summaries
Technical Analytics Expertise: Hands on experience with Adobe Analytics (preferred) or Google Analytics, including experience with segmentation, event tracking, and funnel reports
Gather, analyze, synthesize, and interpret digital analytics data using Adobe Analytics, or other analytics platforms
Develop and maintain user funnels across key digital journeys; analyze drop-off, conversion drivers, behavioral trends, and friction points
Proactively identify insights and emerging patterns that highlight opportunities to improve user experience, increase engagement, or drive conversion
Build clear, intuitive dashboards and reports that communicate insights, trends, and performance against KPIs
Partner with business stakeholders to define success metrics, translate business questions into analytical approaches, and ensure KPIs align with desired outcomes
Support measurement strategy and tagging design, ensuring analytics requirements are considered early in the project lifecycle and implemented correctly during development
Collaborate with UX, product, development, and marketing teams to validate tagging, optimize data quality, and ensure analytics support ongoing optimization efforts
Assist with campaign tracking, test measurement, and performance analysis when needed
Minimum three years of digital analytics experience, synthesizing data into actionable insights
Strong experience with Excel, PowerPoint, and preferably dashboard tools (PowerBI, Tableau, Adobe Workspace)
Understanding of web usability, UX principles, and digital experience measurement
Bachelor's degree preferred in a relevant field such as Data Science, Computer Science, Statistics, Analytics, Information Systems, or a related quantitative discipline
Professional training or certification in a digital analytics platform—Adobe Analytics (ACE), Adobe Customer Journey Analytics, or Google Analytics (GAIQ)—strongly preferred
Additional coursework or certifications in digital measurement, experimentation, data visualization, or UX analytics is a plus (e.g., Adobe Target, Optimizely, Tableau/Power BI, SQL fundamentals)
Preferred
Experience designing and analyzing user funnels, conversion flows, and multi-step digital journeys
Knowledge of campaign tracking, including UTM standards, tagging plans, and validation processes
Familiarity with HTML, JavaScript, or web development concepts that support data layer and tagging comprehension
Experience working within Agile teams, contributing to refinement, definition of done (DoD), and testing
Company
w3r Consulting
W3R Consulting is an information technology company that provides advanced analytics and program management services.
201-500 employees
H1B Sponsorship
w3r Consulting has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (2)
2023 (2)
2020 (2)
Funding
Current Stage
Growth StageLeadership Team
E
Eric Hardy
President and CEO
Company data provided by crunchbase