Scout Motors Inc. · 22 hours ago
Senior Specialist, CRM & Marketing Automation
Charlotte, NC
Full-time
Hybrid
Mid, Senior Level
$130K/yr - $160K/yr
2+ years expScout Motors Inc. is a company dedicated to revitalizing an iconic American vehicle brand with a focus on innovation and respect for its heritage. They are seeking a Senior Specialist in CRM & Marketing Automation to design and execute customer engagement journeys, manage CRM strategies, and collaborate with cross-functional teams to enhance customer experiences and optimize campaign performance.
Electric VehicleIndustrialManufacturingAutomotive
Responsibilities
Design and execute customer engagement journeys using Salesforce and Salesforce Marketing Cloud (SFMC), including welcome series, re-engagement, and loyalty campaigns
Partner with cross-functional teams to develop CRM strategies that support acquisition, retention, and conversion goals
Manage agency partners supporting CRM execution, ensuring alignment with brand strategy, campaign timelines, and performance KPIs
Collaborate with Data & Analytics to enrich customer profiles through data appending and segmentation strategies
Support monthly data appends and hygiene efforts to maintain CRM integrity and improve personalization
Work closely with the Digital and Creative teams to develop compelling content and assets for CRM campaigns
Monitor and analyze campaign performance, customer behavior, and engagement metrics to optimize journeys and improve ROI
Assist in the migration and optimization of email programs within SFMC, ensuring seamless execution and reporting
Contribute to the development of dashboards and reporting tools to track CRM effectiveness and share insights with stakeholders
Qualification
Required
Bachelor's degree in Marketing, Business, or a related field
2+ years of experience in CRM or lifecycle marketing, preferably in a DTC environment
Hands-on experience with Salesforce and Salesforce Marketing Cloud (Email Studio, Journey Builder, Audience Builder)
Proven success in developing and optimizing customer journeys and lifecycle campaigns
Experience managing external agencies and vendors
Strong analytical skills and familiarity with data appending, segmentation, and personalization strategies
Excellent communication and project management skills
Passion for customer experience and data-driven marketing
Working knowledge of AI-powered marketing tools and techniques, with the ability to leverage automation, predictive analytics, and personalization to enhance CRM performance
Minimum of High School Diploma, GED or equivalent required for all roles at Scout Motors, Inc
Benefits
Medical, dental, vision and income protection plans
401(k) program with: An employer match and immediate vesting
20 days planned PTO, as accrued
40 hours of unplanned PTO and 14 company or floating holidays, annually
Up to 16 weeks of paid parental leave for biological and adoptive parents of all genders
Paid leave for circumstances related to bereavement, jury duty, voting time, or military leave
Company
Scout Motors Inc.
Scout is more than just a brand, it’s a legacy steeped in a culture of exploration, caretaking, and hard work.
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
Dré Nitze-Nelson
Director UX | UI Vehicle
Recent News
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2026-02-10
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