Yeo Valley Organic · 19 hours ago
Brand Activation Manager - 6 month FTC
Location, WV
Full-time
Hybrid
Mid LevelYeo Valley Organic is an independent British organic dairy company committed to sustainability and quality food production. They are seeking a Brand Activation Manager for a 6 month Fixed Term Contract to develop and execute brand activation strategies, optimize shopper engagement, and manage creative campaigns across various retail partners.
Food & Beverages
No H1B
Responsibilities
Shopper champion: optimize physical & mental availability for all the YVP managed brands (all brands, all subcategories) to increase demand in allocated retail partners
Lead the shopper media planning & buying across all instore and online channels maximizing their impact by using your knowledge of the specificities of the shoppers in your retailers, informed by the brand plans and the activation strategy
Set upfront shopper campaign KPI’s to be able to evaluate the efficiency of the campaign
Consumer journey champion: own the allocated portfolios consumer journeys across all our YVP managed brands
Creative development champion: using the in-depth knowledge of the allocated portfolio consumer journey and the product range brief, develop compelling and impactful creative advertising assets to effectively represent the portfolio in any format needed (static, video, audio) for all consumer and shopper campaigns (all brands) using internal or external creative resources
Campaign champion: provide in time and in full creative assets for the allocated portfolio to all partner agencies that need them and follows up the execution of the consumer and shopper campaigns
Image champion: responsible for the image of the allocated portfolio in all channels and as such briefs, create and oversee related content for the owned channels (working with YVO) and to the internal communication team, creates renders and lifestyle imagery for all adult yogurt products using internal or external resources
Activation champion: takes the lead on any additional activation related responsibilities allocated – e.g. PR, Brandbank, Events, Influencer engagement for all YVP managed brands
ROI champion: closely keep track of your allocated budget making sure you stay within the agreed parameters and achieve maximum impact
Team champion: work closely with the other members of the Activation team to make sure the delivery of the required brand activation for all branded product offering in line with the Activation Strategy and Brand Plans
Qualification
Required
Shopper marketing
Creative development
Campaign management
Agency relations
Brandbank
KPI management
Budget management
Preferred
Nectar360
Citrus
PlanApps
Benefits
Free parking
Top of the range personal protection equipment (PPE)
Your own locker
Competitive holiday allowance
Non-contributory pension scheme
Life cover
Healthcare cash back plan
Cycle to work scheme
Subsidised Yeo Valley products and services
Preferential rates with our partners
Learning and development opportunities; we’re committed to ensuring all of our employees have the chance to grow
Company
Yeo Valley Organic
As the UK’s biggest organic dairy brand it all starts with organic farming.
201-500 employees
Funding
Current Stage
Growth StageCompany data provided by crunchbase