Vanguard Charitable · 22 hours ago
Digital/ Web Strategy Lead
Malvern, PA
Full-time
Onsite
Senior Level, Lead/Staff
8+ years expVanguard Charitable is seeking a Digital Strategy Lead to shape and advance the organization’s vision for impactful digital experiences. The role involves leading web strategy, enhancing user engagement, and driving marketing growth through effective digital practices and collaboration with cross-functional teams.
Non ProfitAssociation
Responsibilities
Lead the vision and roadmap for the web presence, focusing on storytelling, engagement, and clear calls to action for sign-ups, contributions and digital self-service
Influence web UX strategy, research, and design standards, prioritizing accessibility and simplicity for all audiences
Advance web content, SEO, and findability practices to maximize reach, transparency, and relevance for supporters and stakeholders
Champion the use of analytics, personalization, and emerging web technologies (particularly CMS but inclusive of MarTech stack) to enhance engagement, efficiency, and mission delivery
Partner with Marketing colleagues, IT, client services, product and customer experience teams to integrate shared digital insights and best practices
Lead strategy and organize resources to effectively collaborate with a cross-functional team of web product owners, designers, content strategists, and platform leads
Define and track digital growth goals in partnership with customer and digital experience teams. Accountable for the success of those goals as it relates to Marketing objectives
Oversee the digital ecosystem inclusive of marketing automation, Search, demand generation (attribution focused), paid and social
Govern and evolve web assets to ensure alignment with the organization’s mission, brand, and impact objectives
Serve as a trusted advisor to senior leadership on web strategy, performance, and digital innovation in support of the mission
Qualification
Required
8+ years in web strategy, web product management, or digital marketing leadership roles. Vision-driven leadership style with visioning that translates to organizational goals
Experienced in strategy setting and delivering roadmaps that yield buy-in across the business
Proven success managing large-scale web ecosystems (MarTech stack) and digital transformation initiatives for mission-driven or financial services-based organizations
Demonstrated experience building and leading teams across web, search, marketing automation and paid media
Strong understanding of web platforms (CMS, analytics, personalization, SEO, and on-site search)
Track record of delivering measurable outcomes in engagement, usability, and operational efficiency
Highly skilled in communications and storytelling (simplifying complexity) with the ability to influence without authority
Sound collaboration skills to bring executives, peers and teams through the vision-to-execution journey and educating the organization in how excellence appears as a digital practice
Builds frameworks that balance creativity, speed, compliance, and stewardship of resources – delivering against governance goals
Stays ahead of emerging web trends, platforms, and applications relevant to the non-profit sector
Preferred
Preferably in financial services, wealth management, non-profit or social impact sector
Familiarity or certifications within Agile SAFe disciplines (writing epics, features, stories) with the ability to adjust to other methodologies e.g. SWAT/Pizza teams
Company
Vanguard Charitable
Vanguard Charitable is a top U.S. grantmaking organization
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Mark Froehlich, CPA, MBA
Chief Financial Officer
Ann Gill
Chief Philanthropic Officer
Recent News
2025-11-05
Company data provided by crunchbase