Baxter Auto · 1 day ago
Sr. Brand Manager, Marketing Analytics & Operations Lead - Baxter Auto
Omaha,NE,US
Full-time
Hybrid
Senior Level
5+ years expBaxter Auto is a leading automotive retail group committed to transforming the auto industry. The Sr. Brand Manager, Marketing Analytics & Operations Lead will lead marketing analytics and operational excellence across assigned stores, ensuring data integrity and optimizing systems to drive smarter decisions and measurable growth.
RetailAutomotiveSales
Responsibilities
Act as main point of contact for all marketing team communications with store General Managers
Own the marketing & sales reporting for each store, communicating regularly with GMs to proactively identify insights, trends and opportunities
Collaborate with team leads & agencies to advise on best practices across marketing functions - delivering information and recommendations in a timely, professional manner
Attend at least one sales meeting per brand per month
Lead monthly marketing report out meetings
Light event planning (as needed, in collaboration with marketing and store teams)
Oversee and approve website changes, new tool integrations, and any other support tickets, work with admin support members to ensure timely completion
Collaborate with admin support to maintain an accurate master marketing budget for each store, ensuring budgets are communicated and approved with GM
Oversee manufacturer compliance and co-op program compliance/usage
Understand dealership tech stack, advise as needed in partnership with admin support
Develop store-specific marketing plans aligned to: inventory stock, sales objectives, and local market dynamics
Partner with paid media teams/vendors on: campaign strategy, messaging inputs, performance interpretation (not just reporting), and clear, data-driven recommendations to GMs
Own social content calendars for assigned stores; Ensure content aligns with brand standards, campaign priorities, sales focus areas; Coordinate with centralized social/creative resources
Personally and/or in collaboration with store social media ambassador, produce limited, high-impact content for Instagram, Facebook and TikTok; Focus on quality and relevance, not volume
Act as subject matter expert on marketing analytics and AI enablement for team operations
Understand how marketing and business metrics intersect and develop reports that help identify trends and lead to actionable conclusions
Optimize and upkeep current reporting while leading continuous improvements to tech stack, AI adoption, structure and data visualization
Maintain the integrity of the data and manage all necessary systems and outside partners to ensure consistency, reliability, and accuracy of reported results
Maintain a high level of curiosity around AI adoption for marketing teams, consistently learning and testing new ways to make our team more effective and efficient
Work collaboratively with marketing staff to ensure understanding and execution of best practices in AI adoption across marketing operations & utilizing resources in data analysis to find quicker and better insights
Partner with CMO to develop regular executive-level marketing performance reports
Qualification
Required
Based in Omaha, Nebraska
Bachelor's degree in marketing, business administration, data analytics or business-related field required with a minimum of 5 years of experience
Proficiency with Microsoft Office (Excel, PowerPoint, Word)
Excellent verbal, written, and data visualization skills
Proficiency in data visualization and dashboarding, with the ability to: design executive-ready dashboards, tell a clear story with data, and surface insights quickly and intuitively
Experience with tools such as: Looker Studio, Tableau, Power BI, or similar
Demonstrated curiosity and hands-on experience with AI applications in marketing, including reporting automation, data analysis and insight generation, workflow efficiency, and task acceleration
Experience evaluating, testing, and implementing AI-driven tools responsibly and effectively
Must be at least 18 years of age and have a valid driver's license to operate a motor vehicle
A team-first always perspective with a desire to win together attitude
An innate desire to help others in all ways possible
Dedicated to creating meaningful outcomes in everything you do
Welcomes difference by seeking, listening, and learning from diverse perspectives
Authentically communicates with transparency, empathy, and kindness
Forever curious and motivated by a passion for continuous improvement
Preferred
Google Analytics familiarity preferred
AI certifications encouraged (e.g., analytics AI tools, automation platforms, or marketing-focused AI training)
Benefits
Market-leading medical plans including PPO, HSA, and FSA options
Multiple Dental (includes orthodontics) and Vision plans
Varying Vacation and Sick Leave available Day 1
4 Week-Paid Parental Leave available Day 1
401(k) Match with 100% vesting after 1 year and immediate eligibility at age 18
Short- and Long-Term Disability options
Accident and Critical Illness Plans
Basic Life, Pet, Legal, & Identity Insurance
Training and Development Opportunities for All Employees
Extensive Employee Discounts: Vehicle purchases, parts, service, hotels, travel, and more
Educational Reimbursement: General and specialized technical automotive degrees
Employee Assistance Programs
Paid Holidays: New Year’s Day, Memorial Day, Juneteenth, 4th of July, Labor Day, Thanksgiving, Christmas Eve, & Christmas Day
Company
Baxter Auto
Baxter Auto Group is a family-owned and locally operated dealership group that specializes in new car sales, used car sales, service.
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
Kevin Quinn
CFO
Shawn Arkfeld
Chief Operating Officer & Managing Partner
Recent News
Company data provided by crunchbase