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Sr. Manager, Global Professional CRM + Data Lead jobs in United States
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Colgate-Palmolive · 17 hours ago

Sr. Manager, Global Professional CRM + Data Lead

Colgate-Palmolive Company is a global consumer products company specializing in Oral Care, Personal Care, Home Care, Skin Care, and Pet Nutrition. The Senior Manager, Global PCX & Data Strategy is a strategic leader responsible for transforming professional engagement into a unified, data-driven advantage, overseeing the governance and scaling of the Professional data model while providing expertise to elevate the PCX strategy.
BeautyConsumer GoodsHealthcareWellnessHealth CarePersonal Care and Hygiene
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Comp. & Benefits

Responsibilities

Strategic Partnerships: Partner with agency and GIT in the development of standard global processes pertaining to data collection, management, and activation to yield operational efficiencies and ensure governance at scale
Technical Advisory: Partner with GIT and Data Excellence Team as the primary business advisor to ensure technical implementations (SAP migration to Data Cloud) align with brand priorities and professional business requirements
Roadmap & Pilots: Collaborate on the technology roadmap and pilots based on the assessment of ongoing market-level needs; advise GIT in the development and maintenance of platforms to support PCX strategy
Data Activation: Partner with Professional Category Leads to define and implement our professional data activation strategy to power omnichannel engagement, brand convection, and trust under the 4CP Framework
Synergy & Efficiency: Act as the dedicated global resource to drive synergies and efficiencies between categories (EOC, Hill's & Skin Health) and regional PCX teams, such as the Omni Professional Execution Specialists, to ensure local activation is insight-driven and facilitates global data learning
Data Modeling: Manage and scale the existing Professional data model, defining requirements for data usage and ensuring design meets the needs of the business across all categories
Governance: Support strategy development in operating data governance practices across the professional data domain, championing policy compliance to ensure data is treated as a strategic enterprise asset
Maturity & Personalization: As CP’s PCX Program matures, lead the design, prioritization, and delivery of professional data use cases with direct brand impact, including audience segmentation, 1PK acquisition strategy, and personalized activation across channels

Qualification

Data modelingCRM activationDigital marketingData managementBehavioral data analysisCollaborationCommunicationProactive self-starter

Required

Education: Bachelor's degree in Marketing, Communications, Computer Science, Data Management, or a related field
Experience: 7+ years in Digital Marketing, Integrated Marketing, and/or CRM with a focus on data-driven strategy and omni-channel marketing
Technical Depth: Deep understanding of data modeling, CRM activation, and behavioral data analysis
Collaboration: Proven ability to navigate matrixed organizations and influence cross-functional partners in Global IT, Global Data & Analytics, Marketing, and Sales

Preferred

Data-driven mindset with the ability to challenge the status quo for continuous improvement
Proactive self-starter capable of operating independently in fast-paced, ambiguous environments. Pragmatic yet innovative approach to solving complex business problems
Strong communication skills with the ability to build consensus across all organizational levels. Collaborative partner willing to lean in and educate teams to drive organizational progress

Benefits

Medical
Dental
Vision
Basic life insurance
Paid parental leave
Disability coverage
Participation in the 401(k) retirement plan with company matching contributions subject to eligibility requirements
A minimum of 15 vacation/PTO days
13 paid holidays
Paid sick leave is adjusted based on role and location in accordance with local laws.

Company

Colgate-Palmolive

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Make More Smiles.

Funding

Current Stage
Public Company
Total Funding
$15.15M
Key Investors
SMILE HealthThird PointVontobel
2023-08-08Non Equity Assistance
2022-10-18Post Ipo Equity
2021-03-16Post Ipo Equity· $15.15M

Leadership Team

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Prabha Narasimhan
Managing Director and Chief Executive Officer
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Stephan Habif
Chief Technology Officer
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Company data provided by crunchbase