Malbon Golf · 1 day ago
CRM Manager
Santa Monica, CA
Full-time
Hybrid
Mid, Senior Level
$90K/yr - $120K/yr
5+ years expMalbon is looking for a CRM Manager to own and scale their customer communication channels, including Email, SMS, and Push, with the goal of driving revenue, retention, and lifetime value through lifecycle marketing. The role involves designing customer journeys, optimizing channel performance, and collaborating with various teams to ensure timely and relevant messaging.
RetailFashionSportsApparelGolf
Responsibilities
Drive omni-channel retention and engagement strategies to drive growth for Malbon across North America and international markets
Design and optimize lifecycle flows including welcome, abandonment, post-purchase, win-back, and loyalty
Build segmentation frameworks based on behavior, lifecycle stage, and engagement
Lead email and SMS marketing strategy, execution, and deliverability across multiple platforms
Manage day-to-day performance of email, SMS, and Push, including automated and transactional campaigns
Collaborate with marketing, ecommerce, creative, and external vendors to translate business objectives into CRM plans
Plan and activate email, SMS, and Push for key brand initiatives and product launches
Execute geo-targeted campaigns to support wholesale and field events
Share feedback, best practices, and campaign insights with global and US marketing partners and cross-functional teams
Analyze channel effectiveness using internal and third-party data sources to identify optimization opportunities
Own weekly, monthly, and ad hoc channel reporting and analytics to inform tactics and strategy
Qualification
Required
5+ years' experience in relationship, digital, or email marketing required
Strong understanding of direct-to-consumer strategies and digital marketing
Skilled in developing segmentation, automation, and lead generation strategies and executing at the tactical level
Demonstrates creativity and innovation, with a willingness to dive into data and support the team
Preferred
Bachelor's degree in Marketing, Advertising, Communications, Business, or related field preferred (or equivalent experience)
Experience with Google Analytics and 3rd Party Reporting Platforms preferred
Benefits
Competitive plans for Medical, Dental, Vision
401(k) + matching
Generous PTO policy + observed holiday calendar
Monthly mobile/internet stipend
Employee discount for eligible products on malbon.com
Company
Malbon Golf
Malbon Golf is a provider of golf apparel and accessories.
51-200 employees
Funding
Current Stage
Growth StageTotal Funding
$30.09M2025-10-03Series Unknown· $28M
2023-01-19Series Unknown· $2.1M
Leadership Team
Bryant Knight
President & COO
Ryan Evert
SVP Marketing and Brand Partnerships
Recent News
Company data provided by crunchbase