Abbott · 17 hours ago
Marketing Manager, Next Generation Programs
Lake Forest, IL
Full-time
Onsite
Senior Level, Lead/Staff
$129K/yr - $259K/yr
12+ years expAbbott is a global healthcare leader that helps people live more fully at all stages of life. They are seeking a Global Marketing Manager for their Next Generation Point of Care Portfolio, responsible for shaping the commercial, brand, and portfolio strategy for point-of-care diagnostics. This senior leadership role involves defining brand vision, leading product development, and ensuring cross-functional alignment.
BiotechnologyMedical DeviceHealthcareWellnessManufacturingPharmaceuticalLife ScienceEmergency MedicineGeneticsHealth CareHealth DiagnosticsMedicalNutrition
Responsibilities
Define and communicate the long-term portfolio and brand vision for Abbott’s next generation of point-of-care diagnostic solutions
Lead development and implementation of unified product requirements that align platforms, technologies, and experiences across the future point-of-care portfolio
Create new global brand positioning, value propositions, and messaging frameworks that clearly differentiate Abbott’s next generation offerings
Partner with Market Insights to define future-oriented market segmentation, identify unmet needs, and translate insights into portfolio and brand strategy
Establish portfolio standards for common elements such as connectivity, software, workflows, and hardware to maximize customer value and scalability
Influence and guide R&D and upstream teams to ensure products are seamlessly integrated and deliver a cohesive customer experience
Assess competitive offerings to sharpen positioning, define must-have versus nice-to-have features, and inform strategic trade-offs
Recommend launch cadence and sequencing for future products and platforms, balancing strategic impact, organizational readiness, and market opportunity
Lead development of integrated business cases, including market sizing, financial modeling, and scenario analysis, to support investment and prioritization decisions
Serve as a senior cross-functional leader, ensuring alignment and collaboration across marketing, strategy, R&D, finance, commercial, and operations teams
Deliver clear, proactive, and executive-ready communications to senior leadership and key stakeholders
Qualification
Required
Bachelor's degree in business, nursing, healthcare, marketing, engineering, life sciences, or a related field
12+ years of experience in medical diagnostics, healthcare delivery/management, point-of-care, or healthcare technology, with significant marketing, healthcare operations or strategy experience
Proven ability to lead through influence in a complex, global matrix organization
Exceptional communication, collaboration, and executive presence
Ability to travel globally up to 20%
Preferred
MBA, Master of Science in Nursing, Master of Physician Assistant Studies or equivalent advanced degree strongly preferred
Demonstrated expertise in brand strategy, value proposition development, and upstream marketing for complex portfolios preferred
Strong financial acumen, including business case development and market analytics preferred
Benefits
Free medical coverage in our Health Investment Plan (HIP) PPO medical plan
An excellent retirement savings plan with a high employer contribution
Tuition reimbursement
The Freedom 2 Save student debt program
FreeU education benefit - an affordable and convenient path to getting a bachelor’s degree
Company
Abbott
Abbott is a healthcare company that produces diagnostic kits, medical devices, nutritional products, and branded generic medicines.
10001+ employees
Funding
Current Stage
Public CompanyTotal Funding
$6.79M2011-03-15Post Ipo Debt· $0.1M
2009-03-16Post Ipo Debt· $6.69M
1980-12-12IPO
Leadership Team
Robert Ford
President & Chief Executive Officer
Mike Peterson
Senior Vice President
Recent News
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