Gartner · 7 hours ago
Marketing Manager, Paid Third-Party Programs
Stamford, CT
Full-time
Hybrid
Mid Level
$79K/yr - $109K/yr
3+ years expGartner is seeking a strategic, detail-oriented Marketing Manager, Third-Party Programs to lead Gartner’s paid investments in external content syndication. This role owns the strategy, performance, and governance of one of Gartner’s most significant paid demand investments and operates as the central point of accountability for third-party syndication globally.
ConsultingProfessional ServicesInformation TechnologyBusiness Development
Responsibilities
Own end-to-end strategy, execution and optimization for Gartner’s global third-party content syndication portfolio
Expand beyond traditional syndication models by piloting alternative paid formats that reach hard-to-access executive audiences
Shift program mix toward net-new contact acquisition and VP+ decision makers
Establish clear performance benchmarks across cost, quality and scalability
Use data-driven insights to continuously refine vendor mix, offers and targeting
Serve as the primary commercial and strategic owner for Gartner’s third-party syndication vendors
Hold vendors accountable to performance, suppression and delivery standards
Lead performance reviews, issue escalation and optimization planning
Partner closely with Procurement and Legal to negotiate pricing, terms and renewals aligned to performance outcomes
Ensure vendors meet all technical delivery standards, including correct formatting, tagging, UTMs, and lead delivery processes
Work closely with Martech/Marketing Operations to troubleshoot routing issues, improve data quality, and maintain system integrity
Paid Own suppression strategy — ensuring vendors exclude existing contacts and follow Gartner’s standards consistently
Create and enforce QA processes to reduce errors in campaign setup and lead pass-off
Build and maintain best practice documentation for marketers who rely on content syndication in their channels
Share insights and recommendations across product marketing, campaign teams, and regional marketers
Lead training sessions and provide strategic guidance to teams managing smaller or specialized syndication efforts
Qualification
Required
3+ years of experience in B2B paid media, lead generation, or content syndication
Strong knowledge of third‑party syndication vendors and dynamics of 'email‑to‑PDF' or gated asset distribution
Experience coordinating with Martech/Marketing Ops on lead flow, mapping, and data QA
Demonstrated success improving lead quality, increasing net-new contacts, and managing multi‑vendor portfolios
Ability to influence across teams, communicate clearly, and drive alignment in a complex environment
Strength in vendor evaluation, negotiation, performance analysis, and issue escalation
Benefits
Generous paid time off policy
Charity match program
Medical, Dental & Vision Plans
Parental Leave
Employee Assistance Program (EAP)
401K matching
The opportunity to purchase company stock at a discount
Company
Gartner
Gartner provides fact-based consulting services, helping clients use and manage IT to enhance business performance.
10001+ employees
H1B Sponsorship
Gartner has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (51)
2024 (43)
2023 (60)
2022 (66)
2021 (96)
2020 (71)
Funding
Current Stage
Public CompanyTotal Funding
$800M2025-11-13Post Ipo Debt· $800M
1993-10-15IPO
Leadership Team
Cliff Gilley
Vice-President Research Analyst : Startup/Growth CEO
Eugene Hall
CEO
Recent News
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2026-02-04
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