Crossing Hurdles · 12 hours ago
Senior Data Engineer
New York, NY
Full-time
Onsite
Senior Level
$90/hr - $110/hrCrossing Hurdles is seeking a Data Scientist III to enhance their marketing analytics capabilities. The role involves building and maintaining audience segments, designing data pipelines, and developing automated reporting solutions to track campaign performance.
Staffing & Recruiting
Responsibilities
Build and maintain audience segments in Salesforce Data Cloud, including signal identification, Calculated Insights (SQL), and activation to SFMC
Partner with Data Engineers to design and build data pipelines that feed marketing reporting and audience systems
Develop automated reporting solutions and self-service dashboards to track campaign performance and marketing KPIs
Pull, clean, and analyze large datasets to deliver audience strategy, segmentation, and revenue opportunity sizing
Ensure data quality and troubleshoot data discrepancies across audience and reporting systems
Translate business requirements into technical audience definitions and partner with campaign managers on complex builds
Qualification
Required
Extensive professional experience in marketing analytics, data engineering, data science, or a related analytics role
Expert-level SQL skills, including complex queries, CTEs, window functions, query optimization, and working with large datasets
Hands-on experience with Salesforce Data Cloud or similar CDPs, including segment creation, Calculated Insights, and activation workflows
Experience building audience signals and audience segments for marketing campaigns
Proven experience partnering with Data Engineers to build and maintain data pipelines
Strong experience with report automation, including scheduled reports, automated data refreshes, and self-service dashboards
Proficiency in data visualization tools such as Tableau, Hive, or similar
Advanced Google Sheets and Excel skills
Basic Python skills for automation and API utilization
Excellent communication skills with the ability to translate technical concepts for non-technical stakeholders
Experience with Salesforce Marketing Cloud and marketing automation workflows
Familiarity with CRM data structures and account-level data models
Background in B2B marketing analytics
Company
Crossing Hurdles
At Crossing Hurdles, we specialise in customised recruitment and staffing solutions designed to drive success for businesses and professionals.
Founded in 2022
11-50 employees
Funding
Current Stage
Early StageCompany data provided by crunchbase