Lilly Pulitzer · 2 hours ago
Director, Content Development & Creative Services
King of Prussia, PA
Full-time
Hybrid
Director/Executive
10+ years expLilly Pulitzer is a brand that inspires confidence and optimism, inviting everyone to shine bright. They are seeking a Director of Content Development & Creative Services responsible for developing creative assets and leading a team to deliver brand content across various channels, aligning with the brand's vision and strategies for growth.
ManufacturingTextiles
Hiring Manager
Mikaela Juskalian, MS, SHRM-CP
Responsibilities
Lead and develop a team of creatives, delivering brand content across digital, social, e-Comm, and in-store signage/branding
Translate brand vision into practical creative strategy for graphics team, meet rigorous timelines and pivot as needed based on the changing dynamics of the business
Assure daily team priorities are set and executed
Own creative workflow and communication: resourcing, deadlines, reviews, and stakeholder alignment
Build visual journeys and presentation decks (support concepting, mood brands, storytelling consistency) for internal/external approvals
Produce and elevate eCommerce and lookbook creative with a strong eye for market, trend, and brand relevance and on-site execution
Identify new, compelling ways for the brand to present digitally and across channels
Drive cross-functional execution in partnership with Content Planning, Merchandising, Art Direction, Graphic Design, Styling, and the Senior Director of Brand & Creative Development
Lead graphic design and AI development for modern retail
Support execution of creative campaigns
Assure day to day marketing is brand first, modern, cohesive and meets the consumer where she/he is
Build and maintain strong relationships across the company
Consistently execute the rollout for a refreshed Visual Identity and Packaging refreshes that continue our brand modernization strategy
Develop a strong brand right Creative Storyline and Strategy for Content Development, refreshing annually and seasonally
Capture imagery and video that evokes the brand mission, aligns with modern nostalgia and drives brand equities while communicating clearly the 4-pillar strategies of Product Design and Merchandising
Use metrics-based evaluation to identify how content is performing and why and apply to future content development strategies and tactics
Manage budget, production and development of all imagery, incorporating additional resources as necessary both internally and externally (e.g. Fashion Design on PDP, Retouching, Consultants, etc.). Imagery will often include both photography and video needs. Cover 4 key buckets (1. Primary seasonal campaigns; 2. Supporting secondary campaigns and key product needs (e.g. home, key initiatives); 3. Brand Marketing/Advertising & PR campaigns (e.g. upper funnel, collaborations); 4. Ecommerce PDP.)
Build current content deployed within 2-4 weeks, develop strategies for 3-month future execution, and align with vision for 6-12 month planning to drive more efficient cross promotion of brand storylines to product development
Manage all elements of Design for the Website, Email Marketing, Advertising, Blog, Loyalty, social media, Promotions and Brand Support
Manage physical and digital design needs for Retail and Wholesale distribution channels
Work cross functionally to execute in alignment with strategies for reaching customers both existing and new
Qualification
Required
A four-year college degree is required, preferably with a major/minor within graphic design, marketing, communications, business or a related subject is helpful
10-15 years of experience, preferably in the fashion or retail industry
Sufficient fashion sense and knowledge of the customer to understand the vision of the Lilly Pulitzer® lifestyle and to develop content strategies that grow the business profitably
Strong creative skills are necessary
Benefits
Standard company benefits
Company
Lilly Pulitzer
Lilly Pulitzer is a growing, iconic, upscale women's lifestyle brand.
1001-5000 employees
Funding
Current Stage
Late StageTotal Funding
unknown2010-12-21Acquired
Leadership Team
M
Michelle McQuality Kelly
President
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