McAfee · 4 hours ago
Senior Manager, Marketing Data Platforms
US, Texas, Frisco
Full-time
Hybrid
Senior Level, Lead/Staff
10+ years expMcAfee is a leader in personal security for consumers. In this role, you will help shape the future of customer-centric marketing by building and activating a 360-degree view of the customer, enabling marketing teams to deliver personalized experiences across channels.
Enterprise SoftwareCyber SecurityConsumer GoodsInformation TechnologyConsumer ElectronicsNetwork Security
Responsibilities
Partner with cross-functional teams to design, implement, and manage customer data workflows within the HighTouch CDP and integrated MarTech platforms
Serve as the primary administrator and subject matter expert for audience segment management and activation in the CDP, CRM and MarTech ecosystem
Act as the bridge between marketing, IT, and analytics teams, ensuring alignment of data strategies with business priorities and technical feasibility
Ensure accurate data ingestion, transformation, and activation of unified customer profiles across all global markets
Design and execute journey workflows for audience segments and marketing campaigns
Manage a marketing data operations team to execute audiences, manage destinations, and ensuring data quality and compliance
Manage complex platform migrations, ensuring smooth transitions and minimal data loss or disruption, especially moving between platforms or upgrading configurations
Collect and provide business requirements for data collection which may require, client-side and server-side tracking solutions, offline feeds or apis, balancing data accuracy, privacy compliance, and technical performance
Rigorously QA and debug tagging and analytics implementations during launches and ongoing maintenance
Work closely with business stakeholders, business systems, and engineering teams to develop scalable solutions to solve business problems
Ensure that our marketing data is accurate and reliable, and develop processes to monitor and maintain data quality
Partner cross functionally to develop necessary naming taxonomies for audience segments and campaigns to be utilized across platforms
Qualification
Required
10+ years of experience, with 5+ years in a managerial role, overseeing Audience, Data and Analytics platforms
Expert knowledge of first party data, identity resolution and data models
Have led large scale Martech Transformation projects in the past 5 years for a Fortune 500 company
Demonstrated individual and team leadership in managing Marketing Operations debt through automation, process improvement and stakeholder alignment
Strong proficiency with marketing data platforms and partners like HighTouch, LiveRamp, Adobe Analytics, Adobe CJA, GA4 with hands-on experience in advanced event tracking, funnel analysis, segmentation, and migrations
Experience supporting the execution of audience segmentation and tag management needs
Experience translating business and marketing requirements into system and data configurations and workflows
Evidence of strategic thinking beyond immediate implementation—ability to anticipate future platform needs based on industry trends (e.g., cookie less future, AI integration)
Ability to work collaboratively with cross-functional teams and manage multiple projects simultaneously
Skilled at supporting integrations of analytics data with CRMs, Customer Data Platforms, and data warehouses
Strong documentation skills, able to create and maintain tagging documentation, technical configs, and process guidelines
Preferred
Experience working for a subscription business preferred
Experience with Agentic AI in Marketing Tech or related fields with measurable impact and quantifiable goals
Benefits
Bonus Program
Pension and Retirement Plans
Medical, Dental and Vision Coverage
Paid Time Off
Paid Parental Leave
Support for Community Involvement
Company
McAfee
McAfee is an online security company that provides virus alerts and analysis on malware, network security threats, and web vulnerabilities.
1001-5000 employees
H1B Sponsorship
McAfee has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (28)
2024 (24)
2023 (12)
2022 (26)
2021 (46)
2020 (84)
Funding
Current Stage
Public CompanyTotal Funding
unknown2022-03-01Private Equity
2022-03-01Debt Financing
2021-11-08Acquired
Leadership Team
Craig Boundy
Chief Executive Officer
Steve Grobman
Executive Vice President and Chief Technology Officer
Recent News
Canada NewsWire
2026-01-16
2025-11-25
Company data provided by crunchbase