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Marketing Program Manager jobs in United States
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JCL Energy · 22 hours ago

Marketing Program Manager

positionSharon, PA
timeFull-time
remoteOnsite
seniorityMid Level
money$75K/yr - $80K/yr
date3+ years exp
JCL Energy is a stable and growing organization in the industrial/energy sector, seeking a results-driven Marketing Programs Manager to enhance brand growth and lead generation. The role involves planning and executing integrated marketing campaigns, managing trade shows, and optimizing CRM and marketing automation tools to support sales pipeline growth.
ConstructionElectronicsConsumer GoodsConsumer Electronics

Responsibilities

Develop and execute integrated marketing campaigns across digital, email, events, and paid media
Create messaging and content aligned with brand strategy and target buyer personas
Partner with leadership and sales teams to align marketing efforts with revenue goals
Plan and manage all aspects of trade shows and events (strategy, logistics, promotions, and follow-up)
Coordinate event messaging, collateral, lead capture, and ROI measurement
Support pre-event outreach and post-event lead nurturing with sales teams
Build lead generation programs including email campaigns, landing pages, and gated content
Manage the lead lifecycle from MQL to SQL
Optimize campaigns using KPIs such as conversion rate, cost per lead, and pipeline contribution
Manage campaigns, lead scoring, workflows, and reporting within the CRM
Maintain data integrity between marketing and sales pipelines
Build dashboards to track marketing effectiveness and ROI
Manage SEO strategy to increase organic traffic and leads
Plan and optimize PPC and paid digital campaigns (Google Ads, LinkedIn, retargeting, etc.)
Analyze performance data and continuously improve results through testing

Qualification

CRM platformsTrade show managementSEO strategyIntegrated marketingData analyticsB2B marketingProject managementCollaboration

Required

Bachelor's degree in Marketing, Communications, Business, or related field
3–5 years of experience in marketing communications, demand generation, or integrated marketing
Experience with CRM platforms (HubSpot preferred)
Proven trade show management experience
Strong understanding of SEO and paid advertising
Experience using data and analytics to guide decisions
Ability to work independently and collaboratively
Trade Show: 2 years (Required)
Integrated marketing: 3 years (Required)
CRM software: 2 years (Required)

Preferred

B2B marketing experience (industrial, manufacturing, SaaS, or technical products)
Experience partnering closely with sales teams
Familiarity with marketing attribution and pipeline reporting
Strong project management skills

Benefits

401(k)
401(k) matching
Dental insurance
Health insurance
Health savings account
Life insurance
Paid time off
Vision insurance

Company

JCL Energy

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JCL Energy provides solution for new and reconditioned transformers
dateFounded in 2020
location
Sharon, Pennsylvania, USA
people-size51-200 employees
web-link
https://jcl.energy

Funding

Current Stage
Growth Stage
Total Funding
unknown
Key Investors
Allied Industrial Partners
2024-10-15Private Equity
2024-10-15Acquired

Recent News

Business Journal Daily | The Youngstown Publishing Company
JCL Energy Secures Private Equity Investment from Houston Firm
2024-10-19
Company data provided by crunchbase