The Ad Hoc Council · 16 hours ago
Strategy & Evaluation Intern
The Ad Council is a nonprofit organization focused on social impact campaigns. The Strategy & Evaluation Intern will assist the Insights & Analytics Department in conducting research, analyzing campaign data, and supporting campaign planning and evaluation efforts.
International Affairs
Responsibilities
Assist Strategy & Evaluation team members on a variety of campaign-related and internal projects
Join select meetings and discussions, both campaign-focused and relating to internal department priorities and projects
Draft reports in PowerPoint summarizing research project results
Compile and analyze campaign results data, supporting the team in developing cross-campaign performance benchmarks to better contextualize campaign outcomes and set performance goals
Assist the team with landscape and literature reviews and other desk research to help inform campaign planning and strategy
Review and summarize external research studies and/or mine syndicated datasets to which we have access; the main focus is currently TBD but could include social/health issue studies, marketing and media trends, research methodologies, or social marketing effectiveness
Collaborate with Ad Council interns to identify a pressing social or health issue and propose the design of an Ad Council campaign to address this issue. The intern team will work through the end of the summer program to research, develop and present a campaign proposal to the Ad Council staff
Qualification
Required
Ability to work East Coast hours is required
Interest or experience in market research, communications or marketing—either commercial marketing or social good marketing campaigns
Strong analytical skills
Some familiarity with market research methodologies, including survey development and analysis, and qualitative research techniques
Excellent Microsoft Office skills (PowerPoint, Excel, Word)
Some proficiency with data visualization (creating easy-to-understand charts, graphs, etc.)
Detail-oriented, with strong organizational skills and an ability to manage several projects concurrently
Good team player with ability to work independently
Excellent written and oral communication skills
Preferred
Concentration in the social sciences, communications or marketing
Proficient in basic statistics and statistical software (e.g., SPSS)
Company
The Ad Hoc Council
Founded in 1975, The Ad Hoc Council is a unique forum.
Funding
Current Stage
Early StageCompany data provided by crunchbase