Zeta Global · 1 day ago
Senior Analyst, Analytics and Insights (Programmatic)
New York, New York, United States
Full-time
Onsite
Mid, Senior Level
$90K/yr - $110K/yr
2+ years expZeta Global is an AI-Powered Marketing Cloud that leverages advanced artificial intelligence and consumer signals to enhance marketing efficiency. The Senior Analyst will provide actionable insights to external customers and internal teams, focusing on campaign strategy, performance reporting, and optimization recommendations.
Big DataAdvertisingInformation TechnologyMarketingAnalyticsInformation Services
Responsibilities
Client-facing lead responsible for communication campaign strategy, reviewing campaign-based insights and providing a story-telling interpretation to provided insights
Work with clients to understand key business challenges and design analytic and testing plans to derive actionable intelligence
Own campaign performance and reporting insights while recommending opportunities for optimization (ex. running additional channels, updating current targeting strategy, pitching new analyses to help with client’s business challenges/objectives)
Reviewing performance of models across revenue, performance, and pacing
Design and implement tests to evaluate model and feature performance
Working with internal teams and stakeholders to determine measurement tools and products are appropriate for addressing client business challenges
Develop innovative measurement tools and solutions
Consult with clients regarding development & alignment of marketing programs across on-line channels
Determine set-up, including testing methodologies, reporting requirements, and optimization modeling requirements, for ensuring full impact and efficiency of optimization efforts. Part of internal team discussions to help set up campaigns for success
Communicate campaign optimization results to clients to prove value against original business goals
Qualification
Required
2+ years of working experience in a similar role
Extensive experience with SQL and Excel/pivot tables
Experience in a digital media/Programmatic analytics role
Experience pulling & putting together audience insights reports
A great communicator who is able to convey complex technical features in simple terms
Someone with an aptitude for media and strategy and able to contextually relay concepts to clients
Able to multitask and prioritize among several high-profile clients
Have a high degree of creativity, attention to detail, self-motivation, and drive
Eagerness to work in a startup team environment that will be rapidly changing
Enthusiastic team player with a penchant for collaboration and knowledge sharing
Willingness to do whatever it takes to get the job done
Nerdy but loveable
Data driven, technical, self-starting and curious
Excellent presentation/visualization/storytelling skills with PowerPoint
Excellent diagnostic skills
Technical acumen to understand how to design campaigns that optimize the use of our tech platform
Professional oral and written communication skills
Client facing experience
Bachelors degree in Business, Finance, Economics, Statistics, Marketing or equivalent experience
Preferred
Experience with VBA/Excel Macros, Tableau, Python, SAS or other data manipulation tools a plus
Benefits
Unlimited PTO
Excellent medical, dental, and vision coverage
Employee Equity and Stock Purchase Plan
Employee Discounts, Virtual Wellness Classes, and Pet Insurance
And more!!
Company
Zeta Global
Zeta offers technology and marketing services to help brands acquire, engage, and retain customers.
1001-5000 employees
H1B Sponsorship
Zeta Global has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (20)
2024 (17)
2023 (11)
2022 (6)
2021 (8)
2020 (16)
Funding
Current Stage
Public CompanyTotal Funding
$1.46BKey Investors
BofA SecuritiesBlackstone Credit,GPI Capital
2024-09-04Post Ipo Secondary· $105.26M
2024-09-04Post Ipo Equity· $204.94M
2024-09-03Post Ipo Debt· $550M
Leadership Team
David Steinberg
CEO, Co-Founder, and Chairman of the Board
Christian Monberg
Chief Technology Officer
Recent News
2026-02-02
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2026-01-16
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2026-01-07
Company data provided by crunchbase