Gray Media · 18 hours ago
DIGITAL CONTENT MANAGER - WCSC
Charleston, SC
Full-time
Onsite
Mid, Senior Level
3+ years expGray Media is a multimedia company based in Atlanta, Georgia, and they are seeking a Digital Content Manager for WCSC Live 5 in Charleston. The role involves leading a digital content team, driving innovation, and creating engaging content across various platforms to connect with the local community.
PublishingSocial MediaDigital MediaVideoLifestyleMedia and EntertainmentSportsBroadcastingCommunitiesJournalismNews
Responsibilities
Elevate our digital content team: Guide strategy to supercharge growth in digital, social, and streaming audiences and engagement, making sure Live 5 is everywhere our community is
Architect seamless workflows: Craft and implement processes that deliver compelling content 24/7, optimized for every platform, from broadcast to vertical video
Champion visual storytelling: Drive the creation of vertical videos and innovative formats that resonate deeply and expand our reach
Decipher the data: Dive into analytics and metrics daily to inform editorial decisions, refine strategies, and continuously grow our impact
Forge cross-platform unity: Actively partner with our News Director and station leaders to weave a cohesive, compelling narrative across all channels
Oversee our social universe: Mastermind our presence across Facebook, X, Instagram, YouTube, TikTok, and new emerging platforms, ensuring our voice is strong and consistent
Innovate new content frontiers: Lead the team in discovering and deploying cutting-edge content types and technology to engage diverse and untapped audiences
Create viral-worthy local content: Generate unique, engaging, and highly shareable local stories that truly matter to Charleston
Mentor future media stars: Coach and develop our content team in best practices for journalistic ethics, razor-sharp writing, and powerful SEO strategies
Uphold our editorial bedrock: Ensure all content reflects Live 5's brand with unwavering consistency in style, quality, and tone, maintaining the highest ethical and editorial standards
Command breaking news digitally: Lead the swift and accurate online response during breaking news, coordinating push alerts, live streams, and social updates with the newsroom
Synchronize content flow: Manage content calendars, ensuring timely delivery and strategic deployment, especially during high-stakes breaking news and weather events
Qualification
Required
3-5+ years of hands-on digital news leadership experience—you've been in the trenches, and you've led the charge
A Bachelor's degree in journalism, communications, or equivalent experience that speaks louder than a diploma
A proven track record of digital innovation and measurable audience growth
Unshakeable journalistic judgment and a news philosophy that prioritizes accuracy, fairness, and truly unique local storytelling
The ability to stay calm, cool, and collected during live, breaking news situations, making smart decisions under pressure
An eagle eye for detail, exceptional journalism writing skills, and AP style proficiency (because words matter)
Deep experience analyzing data, spotting behavioral trends, and transforming insights into actionable strategies
Flexibility with your schedule and a willingness to be part of a weekend on-call manager rotation—news never sleeps!
A collaborative spirit, impeccable organization, and the ability to juggle multiple priorities like a pro
You're a confident leader who's still hungry to learn, someone who elevates standards with kindness and leads by undeniable example
A future-focused mindset, always curious about new ideas and how to meet our community where they are
Company
Gray Media
Gray Media is a broadcast company that owns and operates television stations in 31 markets across the country.
1001-5000 employees
Funding
Current Stage
Public CompanyTotal Funding
$2.4B2025-12-08Post Ipo Debt· $250M
2025-07-08Post Ipo Debt· $900M
2024-05-23Post Ipo Debt· $1.25B
Leadership Team
Alan Gould
Vice President of Investor Relations
James Finch
VP Of News Services
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Company data provided by crunchbase