Intelliswift - An LTTS Company · 11 hours ago
Senior Email Strategy Content Designer
United States
Contract
Remote
Senior Level
$80/hr - $90/hrIntelliswift, an LTTS Company, is seeking a Senior Email Strategy Content Designer to lead content development and lifecycle strategy for their client's email program. The role involves improving email content, driving experimentation, and ensuring consistent messaging across devices while collaborating with cross-functional teams.
Cloud ComputingEnterprise SoftwareBig DataInformation TechnologyBusiness IntelligenceCloud Management
Hiring Manager
Deepak Jasti
Responsibilities
Improve and iterate on email content, sequencing, targeting, and cadence
Enhance modular components (subject lines, preheaders, bodies, CTAs) to accelerate testing and improve quality
Develop and run ~5–6 structured experiments across positioning, content depth, personalization, cadence, and segmentation
Define hypotheses, guardrails, success metrics, and clear learnings to scale impact
Ensure consistent messaging as the client portfolio grows
Partner across Product, Growth, Engineering, Design, and Marketing to align logic, rules, and QA standards
Build a scalable governance system covering targeting, frequency caps, suppression logic, content quality, and approval paths
Create the Client Devices Growth Email Playbook including lifecycle guidance, experimentation standards, templates, components, and QA checklists
Evaluate the existing onboarding lifecycle and determine whether to redesign, consolidate, or deprecate based on data and product experience alignment
Collaborate with Product, Analytics, Engineering, Legal/Privacy, and Design
Translate strategy into clear, buildable requirements (triggers, audience definitions, rules, fallbacks)
Qualification
Required
Experience leading B2C lifecycle email strategy at scale (awareness → retention → winback)
Strong email writing craft: subject/preheader, hierarchy, clarity, tone control, and skimmability
Deep understanding of lifecycle fundamentals: segmentation, trigger logic, cadence, journey design
Experimentation mindset with experience designing hypotheses, A/B tests, readouts, and durable learnings
Ability to work with internal tech stacks, write clear specifications, and uphold QA rigor
Knowledge of deliverability basics: reputation, frequency discipline, unsubscribe/spam guardrails, sunset policy
Strong stakeholder management and ability to operate independently
Exceptional writing and editing skills
Demonstrated lifecycle/CRM or scaled communications experience
Strong project management + cross-functional leadership
Proficiency in Figma for content structure, modules, and reviews
Preferred
Experience developing messaging governance or playbooks
Familiarity with holdouts, lift measurement, and incremental experimentation
Experience with consumer hardware or multi-device ecosystems
Email accessibility and localization experience
Company
Intelliswift - An LTTS Company
"Intelliswift, an LTTS Company, delivers world-class Digital Product Engineering, Data Management, Analytics & AI, and Digital Ent Solutions
Founded in 2001
1001-5000 employees
Funding
Current Stage
Late StageTotal Funding
unknown2024-11-11Acquired
Leadership Team
Pat Patel
Founder & Executive Chairman
Recent News
Business Standard India
2024-11-12
2024-04-08
Company data provided by crunchbase