Ford Pro · 18 hours ago
Web Content & Experience Specialist-Connected Services
1 American Rd, Dearborn, MI, 48126, US
Full-time
Hybrid
Mid Level
$72K/yr - $121K/yr
3+ years expFord Motor Company believes that freedom of movement drives human progress and is seeking a Web Content & Experience Specialist to enhance customer shopping experiences. This role involves optimizing the presentation and organization of Connected Services on Ford.com, collaborating with various teams to execute experience strategies and tactics.
SoftwareAutomotiveLogisticsFleet Management
No H1B
Responsibilities
Subject Matter Expert on Integrated Services shopping patterns and customer needs – Gains a deep understanding of current and evolving trends, competitive activity, & technology advancement to inform strategy and tactics
Lead Content Migration: Manage the "FoF" (Future of Ford) transition for Integrated Services, specifically overseeing the hand-off of technology specific feature page designs from agency partners
Web Authoring & Launch: Direct the final review and authoring phases for the Connected Services landing pages, ensuring a seamless move from design approval to live deployment
VHP & MYCO Maintenance: Execute the maintenance and update strategy for Vehicle Home Pages (VHPs) during Model Year Change Over (MYCO) launches, ensuring all new creative assets and web guidelines are applied accurately
Strategic Site Optimization: Develop and implement a broader structure strategy for Connected Services on Ford.com, with a focus on streamlining and differentiating the user journey for "prospect" vs. "owner" pages to reduce friction
Product Bundle Integration: Act as the web lead for the content strategy and web messaging matrix for the bundle initiative, coordinating with stakeholders to establish lead times, project requirements, and cross-team alignment
Cross-Functional Liaison: Serve as the primary bridge between creative agencies, internal authoring teams, and product owners to ensure project timelines and technical requirements are met
Testing & Innovation: Identify opportunities for new testing ideas within the integrated services space to optimize engagement and conversion across the digital ecosystem
Coordination with Media: Ensure alignment with SEO/SEM for reporting on Search
Qualification
Required
Bachelor's degree in marketing, Digital Media, Business, or a related field
3+ years of experience in digital project management, web content strategy, with a working knowledge of website development, platforms, analytics, and customer experience design
Experience working with Adobe Suite of Products – including AEM, Target, Analytics and Audience Manager
Comfortable working in a fast paced, fluid environment where priorities shift on a regular basis
Ability to break down complex tasks or requirements into simpler, more manageable tasks
Delivers results consistently even under tough circumstances
Experience communicating with and influencing functional and technical team members at all levels in the organization
Experience leading cross-functional teams
Aptitude to recognize roadblocks and escalate issues as needed
Experience managing agency/partner relations
Preferred
Knowledge of connected services or apps
Experience managing or coordinating site/page migrations — acting as a project manager throughout the process
Some exposure to product management or feature delivery lifecycle
Ability to work comfortably with multiple stakeholders across different teams
Benefits
Immediate medical, dental, vision and prescription drug coverage
Flexible family care days, paid parental leave, new parent ramp-up programs, subsidized back-up child care and more
Family building benefits including adoption and surrogacy expense reimbursement, fertility treatments, and more
Vehicle discount program for employees and family members and management leases
Tuition assistance
Established and active employee resource groups
Paid time off for individual and team community service
A generous schedule of paid holidays, including the week between Christmas and New Year’s Day
Paid time off and the option to purchase additional vacation time.
Company
Ford Pro
Ford Pro is a productivity accelerator designed to drive the business forward, delivering solutions to commercial customers of all sizes.
10001+ employees
Funding
Current Stage
Late StageLeadership Team
Andrew Frick
Interim Head
Recent News
2025-10-04
2025-10-01
Company data provided by crunchbase