Adobe · 12 hours ago
2026 Intern – B2B Digital & Web Marketing Optimization Analyst
San Jose
Internship
Onsite
Intern
$25/hr - $30/hr
0+ years expAdobe is a company focused on changing the world through digital experiences. They are seeking a B2B Digital and Web Marketing Optimization Analyst Intern to support the transformation of high-value traffic into meaningful engagement and pipeline impact, collaborating with various teams to enhance web optimization and experimentation efforts.
Artificial Intelligence (AI)Enterprise SoftwareConsultingSaaSArt & CreativeSoftwareAppsGraphic DesignImage RecognitionPhoto EditingUX DesignWeb Design
Responsibilities
Partner with Digital and Web teams to support the evolution of a web maturity and experience assessment framework for business.adobe.com, evaluating user experience, content effectiveness, conversion paths, and supporting technology capabilities
Contribute to projects focused on optimizing on-site experiences for traffic referred from paid channels (display, social, search, sponsorships), with the goal of improving engagement, relevance, and journey progression
Support the development and management of a centralized testing and optimization roadmap (core focus), including multiple types of experiments such as: A/B and multivariate testing, Messaging and value proposition testing, Page layout and information hierarchy testing, CTA, form, and conversion flow testing, and Personalization and audience-based experience testing
Assist with test design, including hypothesis development, success metrics, and test plans; monitor in-flight tests; and help analyze results to surface insights and recommendations
Help build and maintain a structured test library to document experiments, outcomes, and learnings, enabling knowledge sharing and continuous improvement across teams
Support the creation of optimization readouts, proposals, and leadership updates to align stakeholders on insights, tradeoffs, and recommended actions
Collaborate cross-functionally with web strategy, digital & paid media, analytics, campaign, and UX partners to ensure insights and optimizations are actionable and scalable
Qualification
Required
Currently enrolled full time in a Bachelor's or Master's degree program in Marketing, Business, Analytics, Data Science, Experience Design, Information Systems, or a related field, with an expected graduation date between December 2026 and June 2027
Available to participate in a full-time internship between May and September 2026
0–2 years of relevant experience through coursework, internships, or academic projects in digital marketing, web analytics, UX, experimentation, or related fields
Strong analytical skills and comfort working with data, metrics, and performance insights
Interest in experimentation, optimization, and data-driven decision-making
Familiarity with web analytics, A/B testing concepts, or UX principles (hands-on experience is a plus)
Strong attention to detail and ability to manage multiple workstreams
Clear written and verbal communication skills, including the ability to summarize insights and recommendations
Ability to work effectively across cross-functional teams
Experience with tools such as Adobe Analytics, Adobe Target, Excel, PowerPoint, or BI tools is a plus; curiosity and a willingness to learn are essential
Company
Adobe
Adobe is a software company that provides its users with digital marketing and media solutions.
10001+ employees
H1B Sponsorship
Adobe has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (1160)
2024 (1217)
2023 (750)
2022 (878)
2021 (742)
2020 (477)
Funding
Current Stage
Public CompanyTotal Funding
$2.5MKey Investors
Apple
1986-08-20IPO
1984-10-01Series Unknown· $2.5M
Leadership Team
Shantanu Narayen
CEO
Dan Durn
Chief Financial Officer
Recent News
The Motley Fool
2026-02-11
2026-02-10
Company data provided by crunchbase