Miche Beauty · 1 day ago
TikTok LIVE Host & Content Creator
Bethesda, MD
Full-time
Onsite
Entry, Mid Level
$45K/yr - $50K/yr
2+ years expMICHE Beauty is looking for a confident, energetic on-camera creator to serve as a face of the brand across TikTok LIVE and short-form social content. The role involves hosting TikTok LIVE shopping sessions, creating engaging video content, and collaborating with marketing teams while educating viewers about hair care products.
Cosmetics
Responsibilities
Host TikTok LIVE sessions focused on product education, demonstrations, and social commerce
Engage with viewers in real time by answering questions, responding to comments, and driving conversions
Create short-form video content for TikTok and Instagram (trends, tutorials, routines, product education, promotional content, and event coverage)
Film and edit content independently using platform-native tools and software (e.g., CapCut, Final Cut Pro)
Collaborate with social and marketing teams on content planning, ideation, and creative testing
Monitor performance and adapt content style based on engagement and conversion insights
Represent the brand voice and values consistently across LIVE and social content
Qualification
Required
Strong on-camera presence and comfort speaking live for extended periods
Passion for hair care and genuine interest in educating and engaging the curly hair community
Demonstrated ability to create short-form video content for TikTok and/or Instagram
Basic video filming and editing skills using tools such as CapCut, Final Cut Pro, or similar
Strong communication skills and ability to engage an audience in real time
Comfort responding to live comments, questions, and feedback in a professional and brand-aligned way
Ability to work collaboratively with social, marketing, and creative teams
Preferred
~2 years of experience as a content creator, brand creator, or on-camera personality
Experience hosting TikTok LIVE or participating in live-selling environments
Strong understanding of TikTok trends, content formats, and platform best practices
Experience creating educational, trend-driven, and product-focused content
Familiarity with the beauty, hair care, or lifestyle creator space
Ability to analyze content performance and adapt based on what resonates with audiences
Company
Miche Beauty
Founded in 2016, MICHE Beauty is on a mission to simplify haircare for individuals of all hair types.
2-10 employees
Funding
Current Stage
Early StageCompany data provided by crunchbase