Mixbook · 1 day ago
Head of CRM
United States
Full-time
Remote
Director/Executive
10+ years expMixbook is an award-winning design platform that empowers creativity and connection. The Head of CRM is responsible for overseeing the lifecycle marketing strategy, driving retention and customer lifetime value through various channels, while leading a team and collaborating cross-functionally to achieve business goals.
Cloud ComputingSocial MediaMusicE-CommerceVideoConsumer GoodsAudioSocial NetworkWeb Hosting
Responsibilities
Own lifecycle revenue, retention, repeat rate, and LTV performance across CRM channels
Define and maintain the lifecycle roadmap across acquisition, onboarding, engagement, retention, reactivation, and loyalty aligned with Mixbook’s brand vision
Act as the single accountable owner for CRM strategy, prioritization, and results
Set strategy and guardrails across email, SMS, push notifications, direct mail, loyalty, and referral programs to meet or exceed revenue goals
Ensure strong orchestration across channels, balancing short-term performance with long-term customer value
Establish promotion and messaging governance to drive sustainable lifecycle performance
Establish and execute frameworks for CRM testing and optimization to drive incrementality
Partner with Data and Analytics to define lifecycle health metrics and success criteria
Translate performance data and insights into clear priorities, roadmap adjustments, and investment decisions
Own CRM platform strategy, integrations, and vendor relationships (e.g., Iterable, Attentive, direct mail partners)
Partner with Product and Engineering on identity, data flows, and personalization capabilities
Ensure CRM tooling, data, and processes scale with the business
Lead, mentor, and develop CRM Manager(s) while setting clear operating standards and expectations
Act as a player-coach when needed, stepping in on reporting, analysis, or select execution during high-impact moments
Provide hands-on leadership for new initiatives to drive speed, clarity, and quality
Partner closely with Creative, Product, Data, Growth, and Customer Experience teams
Serve as the lifecycle voice in cross-functional planning and prioritization
Ensure CRM strategy is tightly aligned with broader company and growth initiatives
Qualification
Required
10+ years of experience in CRM and lifecycle marketing within a consumer, DTC, or eCommerce environment
Proven track record of driving measurable improvements in retention, engagement, and LTV
Experience leading lifecycle strategy across multiple channels (email, SMS, push, loyalty, direct mail)
Strong background in experimentation, measurement, and data-driven decision-making
Proven ability to translate analytical data into clear strategic insights that drive impactful lifecycle marketing programs
Experience managing and developing high-performing marketing teams
Deep familiarity with CRM platforms and marketing automation tools (Iterable preferred)
Ability to influence cross-functional partners and drive alignment across teams
Strong organizational skills with the ability to prioritize, simplify, and execute in a fast-paced environment
Preferred
Iterable preferred
Company
Mixbook
Mixbook is a design platform that provides consumers unrivaled creative freedom to design and share one-of-a-kind stories.
51-200 employees
Funding
Current Stage
Growth StageTotal Funding
$22.5MKey Investors
Level Equity ManagementLongworth Venture Partners,Steamboat VenturesSteamboat Ventures
2011-08-01Series B· $10M
2010-02-05Series B· $2.5M
2009-01-28Series Unknown· $4M
Leadership Team
Andrew Laffoon
CEO and Co-Founder
D.J. Charles
CTO
Recent News
Business Insider
2025-09-30
Business Insider
2025-09-24
Company data provided by crunchbase