Babbel · 20 hours ago
CRM Manager
New York, NY
Full-time
Hybrid
Mid, Senior Level
$90K/yr - $110K/yr
4+ years expBabbel is a global language learning platform, and they are seeking an experienced CRM Manager to lead their global customer retention campaign strategy. The role focuses on enhancing customer experiences through data-driven campaigns across various channels to drive repeat purchases and minimize churn.
EducationLifestyleAppsCorporate TrainingEdTechE-LearningLanguage LearningMobile AppsPersonal Development
Responsibilities
Develop and execute a global CRM campaign strategy that drives upsell and cross-sell opportunities and reduces churn
Lead the end‑to‑end development, deployment, and continuous optimization of personalized high‑value customer journeys that improve conversions and long‑term customer value
Identify and implement new retention programs to improve customer satisfaction and lifetime value
Plan and maintain a retention-focused campaign calendar with stakeholders, ensuring timely, high-quality execution
Lead campaign analysis and report on retention efforts, providing actionable insights and recommendations for continuous improvement
Collaborate closely with creative, product, and international teams to ensure consistent, on-brand messaging that resonates with diverse customer audiences
Qualification
Required
Minimum 4 years of CRM experience in a high-volume, retention-focused role; experience in a B2C subscription-based tech company is a plus
A strong understanding of international markets and corresponding customer behaviors
Hands-on experience with building and optimizing retention-focused email, in-app, and push marketing campaigns
Proficiency with marketing automation platforms and ESPs such as Salesforce, Emarsys, Braze, or Customer.io
Strong understanding of CRM best practices and global compliance regulations (CAN-SPAM, CASL, GDPR) across regions
Proficient in email-specific HTML/CSS, liquid/scripting logic, SQL querying, and building advanced segments
Experience with BI platforms such as Looker, Tableau, Google Analytics, and Amplitude to track performance and refine strategy
A data-driven mindset, with the ability to interpret findings, analyze trends, and make recommendations based on campaign performance
Proficiency with A/B and multivariate testing methodologies
Exceptional written and verbal communication skills with attention to detail
Benefits
Join a global company with purpose
Competitive compensation, PTO, 401K and company matching, comprehensive benefits
Have an Impact on Babbel's product, company, and learners
Career growth and skill development
Company
Babbel
Babbel is a language learning app that helps users learn a new language quickly through interactive lessons and real-life conversations.
501-1000 employees
Funding
Current Stage
Late StageTotal Funding
$33.3MKey Investors
Scottish Equity PartnersREVKIZOO Technology Capital
2015-07-08Series C· $22M
2013-03-26Series B· $10M
2009-01-05Grant· $1.3M
Leadership Team
Julie Hansen
Chief Revenue Officer & US CEO
Clemence W Chee
Vice President Data & Analytics
Recent News
2025-11-02
Company data provided by crunchbase