KFC · 1 day ago
Global Digital Marketing Strategy Manager
Plano, TX
Full-time
Hybrid
Senior Level
$125K/yr - $140K/yr
7+ years expKFC is a global brand seeking a Digital Strategy Manager to define and evolve their digital and loyalty program framework. This role involves translating global vision into strategic frameworks that guide market execution across various digital touchpoints while supporting the broader eCommerce and loyalty agenda.
Restaurants
Responsibilities
Define and maintain the global digital and loyalty program framework, including tiers, rewards, currency, experiences, features, and customer journeys
Ensure strategic alignment across digital touchpoints, app, web, kiosk, and delivery, creating consistent and cohesive customer experience
Partner with the Senior Global Director and cross functional stakeholders to evolve the digital and loyalty roadmap based on customer insights, competitive trends, and business priorities
Support long term strategy development across acquisition, engagement, and retention levers
Develop scalable playbooks, guidelines, and toolkits that enable markets to execute global digital and loyalty strategies effectively
Identify, codify, and share global best practices across promotion, merchandising, lifecycle marketing, and loyalty activation
Act as a strategic advisor to regional and market teams, supporting localization while protecting global intent and consistency
Facilitate global forums and working sessions to accelerate capability uplift and knowledge sharing
Partner closely with product, technology, marketing, analytics, and operations teams to ensure strategy is executable and integrated
Support prioritization of digital features and enhancements by articulating clear customer and commercial value cases
Collaborate with agency partners where required to ensure alignment with global strategy and brand standards
Work with analytics and performance teams to interpret customer and program data, identifying insights that inform strategic evolution
Support the definition of success metrics for digital and loyalty initiatives, ensuring strategies are grounded in measurable outcomes
Leverage testing, experimentation, and market feedback to continuously refine global frameworks
Qualification
Required
7 to 10 years of experience in digital strategy, loyalty, CRM, eCommerce, or customer experience roles within consumer facing businesses, QSR, retail, or hospitality preferred
Strong understanding of loyalty mechanics, digital commerce models, and omnichannel customer journeys
Experience operating in global or regional roles within franchised or multi market organizations
Proven ability to translate strategy into clear, actionable frameworks and guidance
Strong analytical and problem-solving skills, with comfort working with data and performance metrics
Benefits
Competitive salary and benefits package.
Opportunity to innovate within a global brand and make a significant impact.
Collaborative, fast-paced work environment with a focus on professional growth and development.
Company
KFC
We’re KFC. The iconic, brand making world-famous finger lickin’ good fried chicken since 1952.
10001+ employees
H1B Sponsorship
KFC has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (5)
2024 (7)
2023 (6)
2022 (4)
2021 (2)
2020 (3)
Funding
Current Stage
Late StageLeadership Team
Truly Willing Corporation
President and CEO
Sam Ullrich
Interim Chief Financial Officer
Company data provided by crunchbase