Internet Brands · 21 hours ago
Senior AI Data Analyst, User & Content Insights
El Segundo, California
Full-time
Onsite
Senior Level
5+ years expInternet Brands is a fully integrated online media and software services company focused on high-value vertical categories. The Senior AI Data Analyst, User & Content Insights is responsible for analyzing user behavior and content engagement to inform strategies for personalization and content development.
Telecom & CommunicationsE-CommerceSoftwareB2BB2CInternetWeb Development
Responsibilities
Map content clusters, topic distributions, and thematic relationships using metadata, taxonomy, and behavioral signals
Analyze content performance signals such as engagement, dwell time, conversion, and retention by topic, format, and audience
Track emerging topic trends and shifts in user interest over time
Analyze how user behavior aligns with content consumption patterns, including sequencing, depth, and frequency
Identify behavioral pathways and content journeys that correlate with high engagement or learning outcomes
Segment users based on content affinity, intent, and engagement patterns
Support ontology and taxonomy development with empirical evidence derived from content usage and performance
Validate or challenge proposed content structures using real-world data
Help identify meaningful content attributes and relationships that improve personalization relevance
Identify content gaps, under-served topics, and opportunity areas that can drive personalization impact
Surface mismatches between user needs and available content
Partner with product and content teams to inform roadmap and prioritization decisions
Build dashboards, analyses, and narratives that make complex content-user relationships accessible to stakeholders
Clearly communicate insights and recommendations to product, editorial, and personalization teams
Support experimentation and measurement by defining content-related success metrics
Qualification
Required
Bachelor's degree in Data Analytics, Statistics, Information Science, Marketing Analytics, or a related field
5+ years of experience in a data analyst or insights role
Strong skills in: SQL for data extraction and analysis, Exploratory data analysis and visualization upon large data sets and from various platforms
Experience working with content metadata, taxonomies, or categorical data
Experience with web log data and web analytic tools, including understanding of traffic sourcing and behavior KPIs
Ability to translate analysis into clear, actionable insights
Proficiency with data visualization tools (e.g., Looker, Tableau, or similar)
Preferred
Experience analyzing content platforms, media products, or knowledge-based systems
Familiarity with taxonomy or ontology concepts
Experience with behavioral or engagement analytics
Exposure to personalization or recommendation systems
Solid understanding of Data Science principles
Benefits
Health insurance options such as medical, dental, and vision coverage
Flexible spending accounts (FSA) for medical and dependent care
Short-term and long-term disability insurance
Life and AD&D insurance
401(k) retirement savings plan with a company match
Paid time off (PTO)
Paid holidays
Commuter benefits
Access to our Employee Assistance Program (EAP) and well-being coaching services
Voluntary benefits such as home, auto and pet insurance, and discounted legal and financial services
Company
Internet Brands
Internet Brands is an internet media company that operates online media, community, and e-commerce sites in vertical markets.
5001-10000 employees
H1B Sponsorship
Internet Brands has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (20)
2024 (45)
2023 (4)
2022 (3)
2021 (47)
2020 (17)
Funding
Current Stage
Public CompanyTotal Funding
$286.73MKey Investors
Impact Venture Partners
2014-07-08Post Ipo Equity· $6.73M
2014-06-03Acquired
2007-11-16IPO
Leadership Team
Robert Brisco
CEO
J
Joseph Rosenblum
CTO
Recent News
2025-10-16
Company data provided by crunchbase