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VP Marketing - Demand Gen jobs in United States
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Conceal · 21 hours ago

VP Marketing - Demand Gen

positionUnited States
timeFull-time
remoteRemote
seniorityDirector/Executive
date8+ years exp
Conceal is a company focused on browser-native security solutions, and they are seeking a results-driven Vice President of Marketing to lead their global marketing team. This role will focus on demand generation, enterprise pipeline creation, and measurable revenue impact, while collaborating closely with Sales, Product, and Operations to achieve scalable growth.
Telecom & CommunicationsCyber SecuritySaaSInformation TechnologyInternetNetwork Security

Responsibilities

Lead marketing strategy with a primary focus on demand generation, enterprise pipeline creation, and measurable revenue impact
Build, optimize, and scale a modern, repeatable marketing engine that delivers predictable growth
Own the full-funnel marketing motion from awareness through consideration to conversion
Partner closely with Sales, Product and Operations to align on ICP, value messaging, targeting, and joint GTM execution
Establish and track clear KPIs including pipeline contribution, opportunity conversion, win rates, and ROI
Define and elevate market narrative around browser-native security and next-generation SSE
Help define the marketing technology stack (Salesforce, marketing automation, analytics, intent tools)
Implement clear data-driven attribution models that credibly show marketing’s impact on revenue and that can be used to pivot strategy as necessary
Create dashboards that provide transparent visibility into marketing performance and pipeline outcomes
Work closely with Product and Engineering to ensure accurate positioning of Conceal’s strategic and operational value based on product capabilities and roadmap
Develop compelling proof points including use cases, customer stories, technical content, and ROI messaging
Lead strategy for major security events, webinars, analyst engagement, and thought leadership
Build, lead, and scale a high-performing marketing team across demand gen, content, product marketing, and events
Other duties as assigned

Qualification

SaaS marketingDemand generationB2B marketingMarketing technologyIT securityCollaborative problem solvingGrowth-driven mindset

Required

Possesses a deep understanding of SaaS marketing and modern demand‑generation strategies
Brings 8–10 years of experience in B2B SaaS markets targeting mid‑market and enterprise customers, with strong exposure to IT security, software development, or similarly complex product environments
Demonstrated success playing a key role in scaling startups from early stages through a $25M ARR run rate
Experienced with modern marketing tools and technologies, including evaluation, implementation, integration, and ongoing optimization
Brings a positive, growth‑driven mindset and excels at collaborative, tactful problem solving in high‑pressure situations

Company

Conceal

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Conceal offers a browser-native security platform that embeds zero-trust controls and policy enforcement directly into web browsers.
dateFounded in 2012
location
Augusta, Georgia, USA
people-size51-200 employees
web-link
https://www.conceal.io

Funding

Current Stage
Growth Stage
Total Funding
$35M
Key Investors
Two Bear CapitalAllegisCyberRRE Ventures
2025-10-16Series B· $26M
2021-05-19Series A· $9M
2017-01-01Seed

Leadership Team

E
Eric Cornelius
CEO
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Recent News

alleywatch.com
The Weekly Notable Startup Funding Report: 10/20/25
2025-10-21
Pulse 2.0
Conceal: $26 Million Series B Raised To Advance Growth Of Browser-Native Zero Trust And Security Service Edge Platform
2025-10-18
PR Newswire
Conceal Closes $26 Million Series B Funding Round Led by Two Bear Capital
2025-10-17
Company data provided by crunchbase