Friday Plans · 15 hours ago
Senior Copywriter (Agora / Boardroom Style)
United States
Full-time
Remote
Senior LevelFriday Plans is a technology-driven US-based company evolving from a leading online pharmacy into a vertically integrated pharmaceutical company. They are seeking a Senior Copywriter to create high-converting direct response copy that fuels growth and generates revenue, focusing on writing and editing scripts for video sales letters.
Hospital & Health Care
Responsibilities
Write and edit successful scripts for long-form video and text sales letters utilizing proven Agora/Boardroom frameworks
Relentlessly execute on the established "rules" of direct response—focusing on strong leads, deep emotional pacing, and undeniable proof
Develop a deep understanding of the different pharmaceutical products and brands in need of written content
Continuously iterate on copy to increase conversions and aggressively beat controls, with a focus on customer acquisition
Create copy to be included on upsell funnel pages, ads, landing pages, and other projects as assigned
Consistently produce Facebook/YouTube ad creative that scales
Edit and proofread writing of colleagues, providing feedback based on data and proven copy principles
Conduct intensive primary research to ensure that written content is accurate and highly persuasive
Drive and provide creative direction on key projects, including video shoots as appropriate
Collaborate in-depth with media buyers, video editors, and the product development/regulatory team
Qualification
Required
Rule Follower: You must be willing to check your ego at the door, accept feedback, and follow the rules of copy rather than trying to be 'clever.'
Deep, demonstrable understanding of consumer psychology, persuasive writing, and classic direct response architecture (Agora, Boardroom, AWAI, etc.)
Intensive research experience using primary sources to find the 'Big Idea.'
Ability to handle multiple projects simultaneously in a fast-paced environment
Excellent writing and editing skills, with a keen eye for detail
Excellent time-management skills
Company
Friday Plans
FDA-approved ED medication, prescribed online by US-licensed doctors and delivered to your door. Licensed in 47 states. LegitScripts certified.
Founded in 2020
11-50 employeesFunding
Current Stage
Early StageCompany data provided by crunchbase