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VySystems · 14 hours ago

Campaign Manager

Alameda, CA

Contract

Hybrid

Mid Level

VySystems is looking for a Campaign Manager to oversee the execution of omni-channel operations and customer engagement campaigns. The role involves hands-on campaign production and data-driven insights to optimize customer journeys using Braze.

Cloud ComputingConsultingSoftwareAppsMarketingInformation TechnologyDigital MarketingInfrastructureIT InfrastructureIT ManagementWeb Development

Hiring Manager

Arun Balasubramanian

Responsibilities

Build, launch, and optimize omni‑channel customer engagement campaigns using Braze (email, push, in‑app, SMS)

Translate marketing briefs into executable workflows, segmentation logic, and personalized messaging strategies

Partner with creative, product, and marketing teams to ensure campaigns align with brand, UX, and business goals

Apply segment filters, exclusions, priority rules, and frequency‑cap governance to prevent unintended overlap or channel conflicts

Conduct QA across segmentation, triggers, personalization, and channel logic to ensure accuracy and compliance with best practices

Monitor campaign performance using Braze, Adobe Analytics, and internal dashboards to identify trends and opportunities

Perform post‑campaign analysis to determine effectiveness, generate insights, and recommend enhancements

Maintain documentation, operational processes, and campaign standards to drive efficiency and consistency

Qualification

BrazeOmni-channel marketingCampaign performance analysisSegmentation logicCommunication skillsCross-functional collaboration

Required

Hands‑on experience building and deploying campaigns in Braze

Strong understanding of omni‑channel customer engagement and lifecycle marketing

Ability to analyze campaign performance data and translate findings into actionable insights

Proficiency in managing complex workflows, segmentation, and personalization logic

Ability to apply segmentation controls, exclusions, and frequency‑cap rules to ensure clean audience targeting and channel prioritization

Strong communication and cross‑functional collaboration skills

Company

VySystems

Vy Systems is a part of vy.ventures and is in the business of Technology consulting, Solutions, and Managed Services, providing invaluable services across many countries since 2002.

Founded in 2000

Santa Clara, California, USA

501-1000 employees

https://vysystems.com/

Funding

Current Stage

Late Stage

Leadership Team

Ramesh Santhanam

Founder and CSO

Company data provided by crunchbase