Prosci · 18 hours ago
Marketing Analytics Specialist
United States
Full-time
Remote
Mid Level
$75K/yr - $90K/yr
3+ years expProsci is seeking a Marketing Analytics Specialist to join our Global Marketing Center of Acceleration. This role is critical in turning marketing performance data into actionable insights that drive executive decision-making and empower regional teams worldwide.
Non ProfitEducationConsultingAssociation
Responsibilities
Own monthly and quarterly marketing performance reporting for leadership and regional teams (clear "what / so-what / now-what" narratives)
Deliver consistent KPI reporting across global regions and key segments (e.g., Enterprise vs Practitioner), with transparent definitions and known limitations
Analyze and report on campaign, channel, and funnel performance, including conversion trends and ROI signals
Identify gaps/inconsistencies in attribution and tracking, and recommend practical improvements that can be implemented in the current ecosystem
Partner with campaign managers and Marketing Ops to define tracking requirements for campaigns/events/assets and ensure UTM/taxonomy discipline
Monitor and troubleshoot data quality issues across HubSpot and GA4, including missing UTMs, event gaps, inconsistent definitions, and reporting discrepancies
Maintain and validate key GA4/GTM events and conversions (in partnership with Marketing Ops / ICT where needed)
Escalate and collaborate on CRM/ops issues impacting reporting trust (e.g., HubSpot ↔ Salesforce sync concerns) with Sales Ops and ICT
Build and maintain self-serve dashboards and repeatable reporting in Power BI, HubSpot and related tools
In collaboration with ICT, help manage and monitor key marketing data connectors and feeds (e.g., Funnel.io, HubSpot API) and support the organization's longer-term connector strategy (e.g., MuleSoft) by documenting requirements, validating outputs, and flagging data pipeline issues early
Provide clear documentation for KPI definitions, dashboard logic, and reporting sources-of-truth so regional teams can use insights confidently
Produce actionable insights using platform and channel data (e.g., LinkedIn Ads, Google Ads, email, webinar/event platforms, SEO tools) and connect outcomes back to funnel performance
Help surface optimization opportunities (budget shifts, creative/audience hypotheses, landing page improvements) based on performance signals
Work closely with key partners: Marketing Ops (HubSpot / CRM process + data quality), Performance Marketing (paid channel measurement & optimization), ICT/Data (Power BI, governance, longer-term architecture), Sales Ops (pipeline/revenue reporting alignment and definitions)
Train regional marketers on dashboard interpretation and reinforce consistent measurement practices
Qualification
Required
Bachelor's degree in Marketing, Business, Data Science, or related field (or equivalent experience)
3-5+ years of direct marketing analytics experience
Experience building executive-level dashboards (Power BI preferred, but not exclusively required)
Working knowledge of SQL for data validation and joins
Experience working with marketing data across multiple systems (HubSpot, Salesforce, GA4, paid channels)
Optimizes Work Processes: Being solution-oriented, able to scope, prototype, and iterate analytics solutions (progress over perfection)
Balances Stakeholders: Skilled data storyteller capable of framing the 'what, so what, now what' for executives and regional teams
Interpersonal Savvy: Cross-functional partner comfortable working with Marketing Ops, Sales Ops, ICT, and Finance
Governance aware: Understands CRM data structures and attribution models; able to recognize when limitations affect reporting
Global Perspective: Experience supporting regional teams across multiple markets and currencies
Manages Complexity: Detail-oriented with a strong understanding of how campaign tracking decisions impact reporting accuracy
HubSpot reporting & dashboards - segmentation, campaigns, data hub, lead scoring, attribution views
Power BI - dashboard building, DAX, and data models
SQL - querying/joining data from multiple systems
APIs and data connectors - Funnel.io (current), HubSpot API, Mulesoft (future)
Google Tag Manager (GTM) - event and conversion tracking
Campaign tracking best practices - UTMs, tagging frameworks, QA
Microsoft Excel / 365 - strong skills in analysis, pivot tables, formulas, and data validation for ad hoc reporting
Microsoft PowerPoint / 365 - ability to translate data into compelling executive-level presentations and visual narratives
Channel & performance marketing reporting - SEMrush, Google Ads, LinkedIn Ads
Experience reconciling multi-system data (HubSpot, Salesforce, GA4) to deliver accurate reporting in complex environments
Benefits
Comprehensive wellness benefits
Generous flexible paid time off
Holidays and volunteer time
Medical
Dental
Vision
Long-term and short-term disability programs
Life insurance
Pet insurance
401k with company matching
Access to LinkedIn Learning
Company
Prosci
Prosci is a change management firm.
201-500 employees
Funding
Current Stage
Growth StageTotal Funding
unknownKey Investors
Leeds Equity Partners
2016-12-20Private Equity
Leadership Team
Shawn Sutherland
Principal Talent Partner & Global Center of Acceleration Leader
Recent News
2025-10-16
Business Wire India
2022-11-02
Company data provided by crunchbase