Apex Service Partners · 14 hours ago
SEO Analyst
Irving, TX
Full-time
Hybrid
Mid Level
3+ years expApex Service Partners is dedicated to supporting and improving careers within the trades. They are seeking a dynamic and data-driven SEO/Site Content Analyst to develop and execute strategies that drive organic growth and conversions across their websites, optimizing performance and enhancing customer journeys.
Home ServicesConsumer GoodsConsumer"Heating Ventilation and Air Conditioning (HVAC)"
Responsibilities
Execute SEO/Website Optimization Strategy : Implement SEO strategies to focus on site performance, adherence to E.E.A.T. and core web vitals guidelines, and technical on-page and off-page opportunities to drive measurable improvements
Conversion Rate Optimization : Design and execute A/B and multivariate testing strategies to optimize website elements and conversion funnels. Utilize heatmapping tools to gain user insights and inform testing roadmaps to drive incremental conversions
Performance Analysis and Reporting : Use tools like GA4 to monitor and evaluate SEO metrics, keyword rankings, and content performance. Create actionable and insightful reports to identify areas for improvement and provide data-driven recommendations for optimization
Industry & Technical Knowledge : Possess in-depth knowledge of CMS platforms (especially WordPress/Elementor), hosting environments, SSL certificates, server architecture and site operations. Ensure compliance with ADA, TCPA, and other relevant privacy policies
Collaboration and Coordination : Proven experience collaborating with various digital marketing teams (SEM, Email, Social, Brand) to amplify messaging and optimize campaign performance. Work effectively with IT to manage domains and ensure reliable uptime and website security
Stay Ahead of Trends : Keep up with the latest trends in search engines, SEO and broader digital marketing topics to ensure our strategies are innovative and effective. Have a well-informed perspective on the role of AI in content generation and SEO
Capture Best Practices : Adhere to SEO/website standards and best practices. Work through site audit checklist for internal and external teams to ensure consistency and standards of execution
Local Brand Support : Support our local brands with websites that accurately reflect brand personality and deep connection to the local community
Qualification
Required
Bachelor's degree in marketing, information technology, digital media, or a related field
3+ years of proven experience in SEO, website optimization, and A/B testing
Knowledge and passion for SEO trends and UX/UI best practices
Some understanding of website tech stack WordPress/Elementor, HTML, CSS, and JavaScript, Schema.org
Strong understanding of website design principles and role of the website in driving conversions
Excellent written and verbal communication skills with an analytical mindset
Experience in using analytics tools (Google Analytics, Google Search Console, SEMRush, Screaming Frog, Ahrefs, etc.) to measure performance and inform strategy
Ability to work independently and manage multiple projects simultaneously in a fast-paced environment
Preferred
Experience with holding website agencies accountable a plus
Company
Apex Service Partners
Apex Service Partners is a people-focused HVAC, plumbing and electrical services group.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
AJ Brown
CEO
Scott Gaines, MBA
Chief Operating Officer, Southeast Region, Apex Service Partners
Recent News
Apex Service Partners
2026-02-04
Company data provided by crunchbase