Lydia's Media · 16 hours ago
Media and Analytics Specialist (Instagram + AI)
Lydia's Media is seeking a Media and Analytics Specialist (Instagram + AI) for a part-time, remote role. The specialist will manage Instagram campaigns, analyze performance metrics, and integrate AI tools to enhance engagement strategies while collaborating with creative and branding teams.
Marketing & Advertising
Responsibilities
Manage Instagram/Meta ad campaigns
Track and analyze performance (CTR, CPC, ROAS, conversions)
Optimize ads based on data
Create simple weekly or monthly reports
Use AI tools to improve targeting and results
Qualification
Required
Experience with Instagram/Meta ads
Strong understanding of ad metrics and analytics
Familiarity with AI tools for marketing
Detail-oriented and data-driven