Unilever · 14 hours ago
Content Strategy Manager
Hoboken, NJ
Full-time
Hybrid
Mid, Senior Level
$99K/yr - $150K/yr
7+ years expUnilever is a multinational consumer goods company, and they are seeking a Content Strategy Manager to own the strategic design and governance of their Beauty & Wellbeing content system. This role involves leading a team to ensure content is effective across various platforms while translating business priorities into actionable content strategies.
Food and BeverageConsumer GoodsWellnessManufacturingConsumerFast-Moving Consumer GoodsPersonal Care and Hygiene
Responsibilities
You define how content works as a system—not as isolated assets. You establish messaging frameworks, content hierarchies, and role-of-content definitions across the funnel, ensuring every asset has a clear job to do
Own full-funnel content strategy across awareness, consideration, conversion, and loyalty
Define content architectures that connect objectives, audiences, messages, formats, and platforms
Ensure content strategy is integrated into media, audience, and influencer planning from the outset
Act as the strategic authority on what content we need, why, and how it should work
You ensure content decisions are grounded in learning, not opinion. You set the creative learning agenda and ensure insights meaningfully shape future strategy, briefs, and deployment decisions
Establish and oversee creative learning agendas and testing roadmaps
Translate performance insights into strategic guidance for brands and agency partners
Govern creative rotation, scaling, and deprecation strategies in partnership with Media and Analytics
Champion a culture of test, learn, and iterate across brands
You lead and develop a high-impact content pod, ensuring clear roles, strong collaboration, and high standards of output
Lead and coach the E2E Content Development Planner, Content Insights Specialist, and Content Adaptation Specialist
Set clear priorities, success measures, and ways of working across the content lifecycle
Ensure seamless handoffs between strategy, insights, adaptation, and deployment
Elevate content craft, rigor, and strategic thinking across the team
You serve as the primary content strategy partner to Brand, Media, Influencer, and Agency teams—bringing clarity, alignment, and decisiveness
Partner with Media Planning and Activation to align content strategy with investment and platform needs
Collaborate with Influencer leads to ensure creator content ladders into broader content systems
Influence brand teams with clear, confident recommendations grounded in insight and performance
Act as the escalation point for content trade-offs, prioritization, and strategic decisions
You modernize how content is built and managed, ensuring the content system is future-ready
Define standards for modularity, metadata, and asset design to support AI-enabled workflows
Partner on pilots that leverage AI for creative development, adaptation, and learning
Ensure content libraries, frameworks, and processes are structured for scale and automation
Continuously improve speed-to-market, efficiency, and creative throughput
Qualification
Required
Bachelor's degree (Marketing or similar preferred)
7–10+ years of experience in content strategy, creative strategy, media strategy, or performance marketing
Proven experience leading teams and operating at a system and capability level, not just execution
Strong understanding of full-funnel media, platform-native content, and performance optimization
Demonstrated ability to translate data and insights into clear creative and strategic direction
Experience working cross-functionally with Media, Analytics, Influencer, and Agency partners
Comfort operating in ambiguity, setting structure, and driving alignment across complex ecosystems
Exceptional communication, storytelling, and stakeholder influence skills
Preferred
Familiarity with AI-enabled content workflows, modular creative systems, and modern marketing tech a strong plus
Benefits
Health insurance (including prescription drug, dental, and vision coverage)
Retirement savings benefits
Life insurance and disability benefits
Parental leave
Sick leave
Paid vacation and holidays
Access to numerous voluntary benefits
Company
Unilever
Unilever produces and supplies food, home care, beauty, and personal care products for daily consumer use.
10001+ employees
Funding
Current Stage
Public CompanyTotal Funding
$20.9MKey Investors
US Department of Energy
2024-03-25Grant· $20.9M
1939-08-11IPO
Leadership Team
Fernando Fernandez
Chief Executive Officer
Anuradha Razdan
CHRO Beauty & Wellbeing and Global Inclusion Officer, Unilever Plc (London, UK)
Recent News
Markets | Mail Online
2026-02-13
2026-02-12
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