Samsara · 13 hours ago
Principal Marketing Program Manager
United States
Full-time
Remote
Lead/Staff
$102K/yr - $154K/yr
10+ years expSamsara is a pioneer of the Connected Operations™ Cloud, enabling organizations to harness IoT data for improved operations. The Principal Marketing Program Manager will drive marketing programs, collaborating with various stakeholders to ensure successful execution and alignment with strategic objectives.
Cloud ComputingSaaSBig DataSoftwareInternet of ThingsBusiness IntelligenceCloud Data Services
Responsibilities
Manage the end-to-end execution of full-funnel marketing programs by partnering with cross-functional teams (content, design, demand, product marketing, product, legal, etc.) to source content, promotional materials, and target lists. This includes managing project timelines, developing the bill of materials, and securing the necessary resources and budget for successful execution. Primary focus on corporate marketing programs, with additional cross-functional programs as bandwidth allows
Monitor, analyze, and optimize marketing programs to ensure efficiency and effectiveness in achieving program goals. This includes real-time monitoring and adjustments, as needed, as well as longer-term reviews to gauge how leads are maturing through the funnel. Utilize best practices, analysis, and hypothesis testing to continually improve programs
Establish and own program metrics and goals, proactively identify and address risks, track progress to make real-time adjustments, and effectively document and communicate marketing plans to stakeholders
Partner with marketing operations to establish program tracking, nurture flow alignment, lead follow up workflows, and reporting requirements as needed
Continuously evolve program plans each quarter by fostering innovative ideas to drive better business results, while maintaining regular communication with stakeholders and team members on project status, progress, risks, and potential delivery challenges
Hold ongoing retrospectives to promote continuous process improvements, execute and track quarterly goals that align to business priorities, and collaborate regularly with all go-to-market teams
Champion, role model, and embed Samsara’s cultural principles (Focus on Customer Success, Build for the Long Term, Adopt a Growth Mindset, Be Inclusive, Win as a Team) as we scale globally and across new offices
Qualification
Required
10+ years of experience in program management, strategy, and operations in Marketing, at a high-growth B2B SaaS company
Proven expertise in managing large-scale marketing launches and campaigns, coordinating multiple workstreams, deliverables, stakeholders, and cross-functional teams
Strong analytical, planning, and organizational skills, with the ability to manage competing priorities and navigate ambiguity
Proficiency with project management tools and methodologies (e.g., Airtable, Jira, Google Sheets) and experience working in Google Suite, Salesforce, and Tableau
Experience managing budgets, working with vendors, and ensuring efficient resource allocation
Strong verbal and written communication skills, with the ability to articulate strategies, convey complex information concisely, and effectively engage with all levels of the organization, including senior leadership
Highly process-oriented with a structured approach to campaign management—building timelines, trackers, and bills of materials, setting agendas, running meetings, and driving accountability across teams
Benefits
Competitive total compensation package
Employee-led remote and flexible working
Health benefits
Company
Samsara
Samsara is digitizing the world of physical operations.
1001-5000 employees
H1B Sponsorship
Samsara has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (68)
2024 (53)
2023 (59)
2022 (70)
2021 (1)
2020 (8)
Funding
Current Stage
Public CompanyTotal Funding
$930MKey Investors
Andreessen Horowitz,General CatalystGeneral CatalystAndreessen Horowitz
2021-12-15IPO
2020-09-24Secondary Market
2020-05-20Series F· $700M
Leadership Team
Sanjit Biswas
CEO
Ben Calderon
CTO - Hardware & Operations
Recent News
2026-02-04
2026-02-03
Company data provided by crunchbase