NEOGOV · 9 hours ago
Search Engine Optimization Specialist - Information Specialist 2
Des Moines - 50319 - Polk County, IA
Full-time
Onsite
Entry, Mid Level
$51K/yr - $76K/yr
2+ years expThe State of Iowa Department of Administrative Services (DAS) is seeking an experienced and detail-oriented Search Engine Optimization (SEO) Specialist for a full-time role. This position offers a unique opportunity to use your SEO skills to advance our public service mission by making vital information easier to find, accessible, and clear to diverse audiences.
GovernmentSoftwareHuman ResourcesInformation TechnologyGovTech
No H1B
Responsibilities
Develop and execute SEO strategies aligned with agency goals
Conduct regular SEO audits to evaluate keyword performance, content visibility, and site health
Ensure SEO recommendations meet accessibility and usability standards
Collaborate with content creators and communications teams to integrate SEO into digital projects
Optimize web pages through keyword research, metadata, headings, alt text, and accessible formatting
Ensure content meets plain language and WCAG accessibility guidelines
Manage internal linking and apply structured data (schema markup) for better indexing
Convert forms, PDFs, and other documents into accessible formats
Work with web developers to improve site architecture, mobile responsiveness, page speed, and URL structures
Identify and fix crawl errors, broken links, and technical SEO issues
Use Google Search Console, Google Analytics, and SEO tools to monitor and improve site performance
Provide keyword recommendations and SEO guidance for new and existing content
Develop SEO style guides, best practices, and training materials
Prepare performance reports for leadership on trends and opportunities
Stay updated on SEO trends, algorithm changes, accessibility regulations, and retention policies
Qualification
Required
Graduation from an accredited four-year college or university with a degree in journalism, public relations, graphic design, or communications and experience equal to two years of full-time work planning and developing content for dissemination through traditional media (newspapers, publications, radio, and television), websites, social media, and/or public speaking
Two years of full-time work experience in planning and developing content for dissemination through traditional media (newspapers, publications, radio, and television), websites, social media, and/or public speaking; and a total of four years of education and/or full-time experience (as described in part a), where thirty semester hours of accredited college or university course work in journalism, public relations, graphic design, or communications equals one year of fulltime experience
Twenty-four semester hours of postgraduate coursework in journalism, public relations, graphic design, or communications from an accredited college or university may substitute for one year of the required full-time work experience
Current, continuous experience in the state executive branch that includes experience equal to 18 months of full-time work as an Information Specialist 1
Proven experience conducting SEO audits and implementing strategies that improve visibility and site health
Strong understanding of web accessibility standards (WCAG) and experience with accessibility tools and document conversion with a thorough understanding of Section 508. WCAG 2.1 AA or higher
Proficient with Google Search Console, Google Analytics, structured data (schema markup), and technical SEO
Skilled in writing and reviewing content for plain language and accessibility compliance
Collaborative experience working with content creators, communications teams, and developers
Familiarity with CMS platforms (e.g., WordPress, Drupal), basic HTML/CSS knowledge, and SEO training or documentation development
Ability to manage multiple priorities in a fast-paced environment with strong attention to detail
Keeps current with SEO industry trends, algorithm updates, and accessibility standards
Preferred
Experience in public sector or mission-driven organizations is a plus
Benefits
Paid Time Off: Enjoy vacation with accruals that rollover on a yearly basis, sick leave with no limits on accrual and 9 paid holidays per year.
Excellent Health, Dental, and Vision Insurance Options.
IPERS Retirement package and an option for a deferred compensation plan.
Flexible Spending Accounts (medical and dependent care).
Free Life Insurance.
Employee Assistance Programs and Employee Discount Programs.
Continuous learning opportunities. We support your growth through training programs, workshops, and tuition reimbursement.
Company
NEOGOV
NEOGOV is the leading provider of workforce management software uniquely designed for the public sector, education, and public safety.
501-1000 employees
Funding
Current Stage
Late StageTotal Funding
$700MKey Investors
The Carlyle Group,Warburg PincusWarburg Pincus
2025-07-28Secondary Market· $700M
2025-07-28Acquired
2021-06-02Private Equity
Leadership Team
Shane Evangelist
CEO
Brandon McDonald
Head Of Marketing
Recent News
Canada NewsWire
2025-11-14
2025-11-14
Government Technology US
2025-10-31
Company data provided by crunchbase