Western Governors University · 8 hours ago
Senior Data Analyst - Outreach Analytics
Salt Lake City, UT
Full-time
Onsite
Mid, Senior Level
$88K/yr - $132K/yr
5+ years expWestern Governors University is committed to expanding access to higher education through innovative online programs. As a Senior Data Analyst on the Outreach Analytics team, you will lead complex analyses and deliver insights to guide outreach and enrollment strategies, helping prospective students engage with WGU.
Higher Education
Responsibilities
Lead complex analyses to answer strategic business questions across outreach, marketing, and enrollment domains
Write advanced SQL to extract, transform, and analyze data from large, multi‑domain data sets
Build and maintain dashboards and reports using Tableau or Power BI to surface trends and insights
Partner with Data Engineering to develop and improve ETL/ELT pipelines, data quality standards, and analytics best practices
Communicate insights clearly through data storytelling, presentations, and written deliverables to technical and non‑technical audiences
Qualification
Required
Bachelor's degree in a related discipline
5+ years of experience in Data Analytics
Advanced SQL proficiency (joins, CTEs, window functions, performance tuning, data transformation)
Advanced proficiency building reports and dashboards using Tableau or Power BI
Strong experience with descriptive statistics, causal analysis, and inference
Preferred
Experience in marketing, outreach, enrollment, or customer journey analytics
Familiarity with data modeling concepts (dimensional models, star/snowflake schemas)
Experience mentoring or supporting the development of other analysts
Benefits
Bonuses
Medical, dental, vision, telehealth and mental healthcare
Health savings account and flexible spending account
Basic and voluntary life insurance
Disability coverage
Accident, critical illness and hospital indemnity supplemental coverages
Legal and identity theft coverage
Retirement savings plan
Wellbeing program
Discounted WGU tuition
Flexible paid time off for rest and relaxation with no need for accrual
Flexible paid sick time with no need for accrual
11 paid holidays
Other paid leaves, including up to 12 weeks of parental leave
Company
Western Governors University
Western Governors University focuses on improving lives by creating pathways to opportunity for its students.
5001-10000 employees
H1B Sponsorship
Western Governors University has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (6)
2024 (4)
2023 (12)
2022 (30)
2021 (17)
2020 (37)
Funding
Current Stage
Late StageTotal Funding
unknownKey Investors
Kauffman Foundation
2025-05-08Grant
Leadership Team
Stephen Herzig
Vice President of Enterprise Solutions
Kacey Thorne
Senior Director, Academic Strategic Initiatives
Recent News
2025-12-02
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