Central Michigan University · 8 hours ago
COORDINATOR / CREATIVE CONTENT / FOOTBALL
Mount Pleasant, MI
Full-time
Onsite
Entry Level
$45K/yr - $55K/yr
1+ years expCentral Michigan University is seeking a Creative Content Coordinator for its football program to develop and execute a multimedia content strategy. This role is essential for enhancing the program's digital presence through graphic design, video production, and social media content aimed at recruiting and fan engagement.
EducationE-LearningHigher EducationUniversities
Responsibilities
Develops and executes high-quality digital content (graphics, videos, photography, and motion graphics) to promote the football program across social media, websites, and recruiting platforms
Designs compelling social media graphics, promotional materials, recruiting visuals, and digital assets that align with the football program’s brand identity and messaging
Captures, edits, and produces hype videos, player highlights, practice/game footage, and behind-the-scenes content to enhance fan engagement and recruiting efforts
Manages and schedules content for the football program’s official social media accounts (Twitter/X, Instagram, TikTok, YouTube, Facebook) while monitoring trends and engagement analytics
Provides real-time social media updates including live game coverage, score graphics, and sideline content, ensuring a dynamic and engaging fan experience
Collaborates with the coaching staff and recruiting personnel to create tailored recruitment graphics, personalized messaging, and video content for prospective student-athletes
Works closely with sports information, marketing, and creative teams to align content strategies with department goals and maintain consistent branding
Performs other duties as assigned
Qualification
Required
Bachelor's degree in graphic design, communications, marketing, journalism, digital media, or a related field or a combination of education and experience that equates to four years
One year of experience in content creation, social media management, video production, or graphic design, preferably in a sports-related environment
Experience with social media platforms (i.e. Instagram, Twitter, TikTok, Facebook, YouTube) and scheduling tools (i.e. Hootsuite, Sprout Social, Buffer)
Experience working in a fast-paced, game-day environment
Strong video production and editing skills, including motion graphics and animation
Strong creative skills and the ability to execute content strategies in a live sports environment including real-time content creation and live updates
An understanding of football culture
Knowledge of photography and videography techniques, including lighting, composition, and editing
Ability to travel to away games and be present at all home games
Ability to perform the essential functions of the position, with or without reasonable accommodation
Preferred
Master's Degree
Three years of experience in content creation, social media management, video production, or graphic design, preferably in a sports-related environment
Experience working in a Division I FBS program
Benefits
Access to a nationally recognized wellness program
Health care and benefits that exceed regional, state and national norms
Company
Central Michigan University
Welcome to Central Michigan University, a nurturing institution that fosters the transformative power of advanced learning.
1001-5000 employees
Funding
Current Stage
Late StageTotal Funding
$31.85MKey Investors
The Bob & Renee Parsons Foundation
2026-02-01Grant· $0.35M
2018-07-06Grant· $31.5M
Leadership Team
John Veilleux, MBA
Vice President for University Communications & Chief Marketing Officer
Alison Arnold
Director Community Partnerships College of Education & Human Services
Recent News
Morningstar.com
2026-02-03
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