Wells Fargo · 2 hours ago
Principal Marketing Strategy Analytics Consultant, Consumer Lending
Charlotte, NC
Full-time
Hybrid
Lead/Staff
10+ years expWells Fargo's Consumer Banking and Lending's Marketing Science organization is seeking a Principal Analytics Consultant for Consumer Lending Marketing Analytics to join a new centralized analytics function that will transform how we drive marketing strategy across our consumer lending portfolio. In this role, you'll serve as the analytical voice for marketing leadership, partnering with executive stakeholders to influence billion-dollar investment decisions and drive strategic analytics across the consumer lending products.
FinanceBankingFinTechPaymentsProperty & Casualty InsuranceFinancial ServicesInsurance
No H1B
Responsibilities
Partner with CMO-level stakeholders to build monthly performance narratives answering "Are we winning?" across consumer lending
Translate marketing investments into clear outcomes: PV, ROMI, ROI, NPV, and portfolio impact
Provide rapid-turnaround analysis and present findings directly to senior executives
Own the monthly bottoms-up marketing forecast across all consumer lending products
Develop scenario analyses and next best dollar optimization to prioritize investments
Partner with Finance and Product teams on methodology alignment, forecast credibility, and annual budget modeling
Uncover opportunities by analyzing customer journeys across lending and deposit products
Lead channel performance benchmarking, offer health monitoring, and incrementality studies
Identify trends and insights that shape marketing strategy for the consumer lending business
Define measurement frameworks, KPI standards, and attribution models for consumer lending marketing
Create reusable analytical templates and tools that scale across the organization
Ensure data quality, governance, and compliance in all analytics work
Drive complex analytical projects from scoping through delivery without direct management authority
Build consensus across Marketing, Finance, and Product through influence and analytical rigor
Mentor junior analytics team members through project collaboration
Qualification
Required
10+ years of Analytics, Reporting, Financial Modeling or Statistics experience, or equivalent demonstrated through one or a combination of the following: work experience, training, military experience, education
5+ years of experience with Marketing Analytics within Financial Services
Preferred
Deep understanding of consumer lending products, economics, and regulatory environment
Proven track record supporting executive stakeholders (CMO/CFO level) with performance narratives and strategic recommendations
Experience working independently with minimal supervision on high-stakes, ambiguous projects
Advanced data visualization experience involving dashboard design and executive communication
Proficiency in SQL for complex data extraction, validation, and analysis
Strong foundation in statistical methods including A/B testing, regression analysis, propensity modeling, attribution, and incrementality methods
Executive-level business communication
Deep expertise in marketing measurement frameworks including ROMI, PV/NPV, CPA, LTV, and payback period calculations
Company
Wells Fargo
Wells Fargo & Company is a financial services firm that provides banking, insurance, investments, and mortgage services.
10001+ employees
Funding
Current Stage
Public CompanyTotal Funding
unknown1978-10-06IPO
Leadership Team
Charlie Scharf
CEO
Fernando Rivas
CEO of Corporate & Investment Banking
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