Dexmate · 1 week ago
Marketing manager
Santa Clara, CA
Full-time
Onsite
Senior Level
5+ years expDexmate is building the future of physical AI through general-purpose robots and AI platforms. They are seeking a marketing manager to translate breakthrough robotics technology into compelling narratives, develop brand presence, and drive demand generation through integrated marketing campaigns.
Enterprise SoftwareRoboticsElectronic Design Automation (EDA)Robotic Process Automation (RPA)
Responsibilities
Own and evolve Dexmate's brand identity, visual language, and market presence
Elevate our brand recognition in the robotics and AI ecosystem through strategic PR initiatives, media relations, and creative campaigns
Develop brand guidelines and ensure consistent messaging across all touchpoints
Lead the creation of high-impact visual content including product videos, demo reels, customer testimonials, and brand films
Work with designers, videographers, and agencies to produce compelling assets that showcase our technology and customer success stories
Manage our visual identity from website to trade show booths
Develop messaging, positioning, and sales enablement materials that communicate our value proposition to technical and business audiences
Create solution briefs, case studies, whitepapers, demo scripts, and customer presentations that drive pipeline and close deals
Build our brand presence through thought leadership content, blog posts, press releases, and social media
Manage relationships with industry media and analysts
Plan and execute integrated marketing campaigns across digital channels, events, and partnerships
Work with sales to generate qualified leads and support our enterprise/developer sales motion
Coordinate our presence at industry conferences, trade shows, and customer events
Develop event strategies that generate awareness, leads, and customer engagement
Partner with sales and business development teams to create effective tools and training
Develop competitive positioning, objection handling guides, and ROI frameworks that help close deals faster
Gather customer insights, competitive intelligence, and market trends to inform marketing strategy and product roadmap
Be the voice of the customer and market internally
Qualification
Required
5-8 years of marketing experience in B2B enterprise software, robotics, AI/ML, developer community, or hardware-software platforms
Brand building experience with demonstrated ability to develop and execute brand strategies that increase market awareness
Technical aptitude with ability to understand and communicate complex robotics and AI concepts
Creative production skills with experience managing video production, graphic design, and multimedia content creation
Demonstrated success in product marketing, content creation, and demand generation
Strong writing and storytelling skills with portfolio of marketing content, case studies, or thought leadership pieces
Cross-functional collaboration experience working with sales, product, and engineering teams
Analytical mindset comfortable with marketing metrics, campaign performance, and ROI analysis
Self-starter mentality who can thrive in a fast-paced startup environment with minimal oversight
Preferred
Experience marketing robotics, consumer electronics, or physical products
Track record building brand awareness from scratch at an early-stage startup
Portfolio demonstrating creative direction of video content, brand campaigns, or visual identity projects
PR and media relations experience with technology
Familiarity with enterprise sales cycles and technical buyer personas
Hands-on skills in graphic design, video editing, or other creative tools (Adobe Creative Suite, Figma, etc.)
Experience with marketing automation tools (HubSpot, Marketo) and CRM systems
Background in both digital marketing and field marketing/events
Company
Dexmate
Dexmate is a robotics startup developing general-purpose mobile robots with manipulation capabilities.
2-10 employees
Funding
Current Stage
Early StageRecent News
EIN Presswire
2025-10-22
Company data provided by crunchbase