Digitas Health · 4 weeks ago
Manager, Engagement Strategy
New York, NY
Full-time
Hybrid
Mid, Senior Level
$107K/yr - $153K/yr
6+ years expDigitas Health is the Agency of Now, specializing in helping health brands navigate the media environment. They are seeking a Director of Engagement Strategy to shape how consumers engage with healthcare solutions, focusing on designing insight-driven engagement strategies and collaborating with cross-functional teams.
HealthcareHealth CareMedical
Responsibilities
Lead DTC Engagement Strategy: Develop a deep understanding of consumer needs, behaviors, and decision-making processes across the treatment journey
Design Omnichannel Plans: Create engagement strategies that connect brand objectives to consumer priorities across channels such as website, CRM, email, social, paid media, and digital platforms
Drive Insight-Based Planning: Translate audience data and behavioral insights into actionable engagement strategies that influence consumer perceptions and behaviors
Collaborate Across Teams: Partner with Brand Strategy, Data, Medical, Account Management, and Creative teams to ensure alignment between clinical content, brand messaging, engagement tactics, and measurement
Build Client Partnerships: Serve as a trusted advisor to clients, helping them navigate the complexities of Consumer engagement for pharmaceutical brands
Mentor Junior Strategists: Provide guidance and support to team members, fostering growth and encouraging innovative thinking
Champion Innovation: Identify new tools, technologies, and approaches to enhance Consumer engagement and measure impact
Support Workshops and Pitches: Contribute to proposals, workshops, and presentations focused on Consumer engagement strategies and omnichannel planning
Qualification
Required
6–10 years of experience in healthcare marketing, strategic planning, and customer experience, with a focus on DTC engagement
Proven success in developing omnichannel strategies for a launch, targeting Consumers
A true collaborator that has worked on large scale projects across multiple digital properties - the true dot connector
Expertise in leveraging insights, data, and segmentation to shape HCP engagement plans
Strong analytical and problem-solving skills to address complex business challenges
Demonstrated ability to mentor and develop junior team members
Experience building client relationships and delivering compelling presentations
A collaborative attitude and ability to work effectively with cross-functional teams
Proactive, self-motivated, and capable of managing multiple projects simultaneously
Benefits
Medical coverage
Dental
Vision
Disability
401K
Parental and family care leave
Family forming assistance
Tuition reimbursement
Flexible time off
Company
Digitas Health
Digitas Health is connected, for good.
501-1000 employees
Funding
Current Stage
Late StageLeadership Team
Brian Lefkowitz
Chief Creative Officer
Diann Hamilton
Chief Planning Officer
Recent News
Social Media Today
2025-09-12
2025-01-28
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