Progyny, Inc. · 1 month ago
Director, Lifecycle Marketing
United States
Full-time
Remote
Director/Executive
$100K/yr - $120K/yr
8+ years expProgyny, Inc. is a global leader in women’s health and family building solutions, and they are seeking a strategic and hands-on Director of Lifecycle Marketing. In this role, you will drive member engagement through targeted campaigns and programs that convert interest into enrollment and sustain ongoing engagement.
BiotechnologyHealthcareFertilityHealth CareMedical
No H1B
Responsibilities
Develop and execute targeted retargeting and nurture campaigns that move members from starting enrollment to completion
Partner with analytics and marketing operations to define conversion triggers and build automated journeys across email, SMS, and push
Test and optimize messaging, timing, and creative to reduce drop-off and improve conversion rates across employer populations
Own the member journey from enrollment confirmation through activation, engagement, and progression
Develop multi-channel lifecycle programs (email, SMS, push) that educate members, drive first use, and sustain participation
Segment audiences by personas, utilization, and engagement level to deliver personalized experiences that resonate
Define lifecycle KPIs—conversion, activation, engagement, repeat utilization—and report on campaign performance
Partner closely with the product, legal, and analytics teams to align on messaging, triggers, and compliance requirements
Use insights from member behavior and feedback to continuously refine content, creative, and targeting strategies
Qualification
Required
8+ years of experience in lifecycle, CRM, or retention marketing, ideally within healthcare, benefits, or digital health
Proven track record improving conversion and engagement metrics through data-driven, automated lifecycle campaigns
Hands-on experience with lifecycle marketing tools (e.g., Braze, Iterable, HubSpot, Salesforce Marketing Cloud) and analytics platforms (e.g., Looker, Tableau, GA4)
Strong understanding of B2B2C marketing dynamics and compliance requirements (HIPAA, CAN-SPAM)
Excellent project management, collaboration, and communication skills
Passion for helping people make informed, confident choices about their healthcare
Preferred
Experience building enrollment or conversion journeys in a regulated environment
Familiarity with healthcare engagement funnels (benefit awareness → enrollment → appointment → ongoing use)
Background in A/B testing, journey optimization, and behavioral marketing
Copywriting or content experience translating complex health topics into clear, motivating messages
Benefits
Family friendly benefits: Paid family and parental leave, preconception, fertility and family building benefits (including egg freezing, IVF, and adoption support), family and pet care fund, and Parents’ Employee Affiliation Group
Menopause and midlife care
Health, dental, vision and life insurance options for employees and family
Free in-person, virtual and text-based mental health and wellness support
Paid time off, including vacation, sick leave, personal days and summer flex time
Company equity
Bonus program
401(k) plan with company match
Access to on-demand legal and financial advice
Learning and development programs to help you grow professionally and a mentorship program
Company social events to include annual volunteer day and donation matching
Flex days (3 days a week in the office) and onsite meals and snacks for employees reporting into our NY office
Company
Progyny, Inc.
Progyny (Nasdaq: PGNY) is a transformative fertility, family building and women’s health benefits solution, trusted by the nation’s leading employers, health plans and benefit purchasers.
501-1000 employees
Funding
Current Stage
Public CompanyTotal Funding
$315.55MKey Investors
JP Morgan Chase
2025-07-01Post Ipo Debt· $200M
2019-10-24IPO
2017-11-01Series Unknown· $5M
Leadership Team
Peter Anevski
Chief Executive Officer
Steven Leist
EVP - Chief Technology Officer
Recent News
MarketScreener
2026-05-26
2026-05-11
GlobeNewswire
2026-05-07
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