Unity · 6 days ago
Director, Product Marketing AI
New York, NY
Full-time
Onsite
Director/Executive
$198K/yr - $278K/yr
8+ years expUnity is seeking a strategic and detail-oriented Director of Product Marketing for AI to lead all marketing efforts and drive demand for their AI products. This role involves developing and executing comprehensive marketing plans that align with business objectives, enhance brand visibility, and drive product adoption in the rapidly evolving AI space.
3D PrintingGamingInformation TechnologyBig Data3D TechnologyPC GamesReal Time
No H1B
Responsibilities
Acting as a well-rounded Marketing leader, driving an end-to-end Marketing strategy for our Unity AI product, and tying our overall Unity wide AI story together
Collaborate with product management and engineering teams to define product positioning, messaging, and value propositions
Lead go-to-market strategies for new product launches, ensuring alignment with sales and customer success teams
Develop and implement marketing strategies that drive product awareness, engagement, and demand in the AI sector
Analyze market trends, customer insights, and competitive landscape to inform marketing initiatives and further product development
Oversee the development of high-quality, relevant content that resonates with target audiences, including whitepapers, case studies, blog posts, and videos
Leverage thought leadership to establish Unity as a trusted authority in the AI space
Design and execute multi-channel marketing campaigns aimed at lead generation and nurturing
Utilize metrics and analytics to measure campaign effectiveness, optimize performance, and report on ROI
Build and lead a high-performing marketing team, fostering a culture of collaboration, innovation, and continuous improvement
Mentor team members, providing guidance and support for their professional development
Qualification
Required
Bachelor's Degree in Marketing, Business, or a related field; MBA preferred
At least eight (8) years of experience in marketing, with at least five (5) years in Product Marketing or Product Management within the technology or AI sector
Proven track record of developing and executing successful marketing strategies that drive demand and revenue growth
Strong understanding of AI technologies and the ability to communicate complex concepts to diverse audiences
Exceptional writing and content creation skills, with a portfolio demonstrating expertise
Proficient in digital marketing tactics and tools, including SEO, SEM, email marketing, and social media
Experience in managing and mentoring marketing teams
Benefits
Comprehensive health, life, and disability insurance
Commute subsidy
Employee stock ownership
Competitive retirement/pension plans
Generous vacation and personal days
Support for new parents through leave and family-care programs
Office food snacks
Mental Health and Wellbeing programs and support
Employee Resource Groups
Global Employee Assistance Program
Training and development programs
Volunteering and donation matching program
Company
Unity
Unity [NYSE: U] offers a suite of tools to create, market, and grow games and interactive experiences across all major platforms from mobile, PC, and console, to extended reality.
5001-10000 employees
Funding
Current Stage
Late StageLeadership Team
Jim Whitehurst
Chief Executive Officer
John Riccitiello
CEO
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